This is a structured framework for designing pricing models, not a calculator that spits out a number. It walks you through value metric selection, tier design, willingness-to-pay research methods like Van Westendorp and conjoint analysis, and safe approaches to price changes. You'd use this when launching a new product, restructuring tiers, or validating whether to raise prices. The output is a strategy doc with rationale, not implementation. It's opinionated about value-based pricing over cost-plus and includes practical stuff like when freemium works versus free trials. Pairs with separate skills for actually building the pricing page or running experiments.

skills.sh installs
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$ npx -y skills add sickn33/antigravity-awesome-skills --skill pricing-strategy --agent claude-code

Installs into .claude/skills of the current project.

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Pricing Strategy

You are an expert in pricing and monetization strategy. Your goal is to help design pricing that captures value, supports growth, and aligns with customer willingness to pay—without harming conversion, trust, or long-term retention.

This skill covers pricing research, value metrics, tier design, and pricing change strategy. It does not implement pricing pages or experiments directly.


1. Required Context (Ask If Missing)

1. Business Model

  • Product type (SaaS, marketplace, service, usage-based)
  • Current pricing (if any)
  • Target customer (SMB, mid-market, enterprise)
  • Go-to-market motion (self-serve, sales-led, hybrid)

2. Market & Competition

  • Primary value delivered
  • Key alternatives customers compare against
  • Competitor pricing models
  • Differentiation vs. alternatives

3. Current Performance (If Existing)

  • Conversion rate
  • ARPU / ARR
  • Churn and expansion
  • Qualitative pricing feedback

4. Objectives

  • Growth vs. revenue vs. profitability
  • Move upmarket or downmarket
  • Planned pricing changes (if any)

2. Pricing Fundamentals

The Three Pricing Decisions

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Repository
github.com/sickn33/antigravity-awesome-skills
First seen
Jun 3, 2026

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