Craft Gtm Mcp
shashwatgtm/craft-gtm-mcp
This server wraps Shashwat Ghosh's CRAFT GTM framework into eight strategic planning tools. You get operations like pmf_scorecard for product-market fit assessment with 90-day action plans, launch_commander for 12-week launch timelines with RACI matrices, retention_playbook for churn analysis and health scoring, and competitive_intel for battle cards. Each tool takes your context (metrics, market, timeline) and outputs structured strategy documents rather than quick tactical advice. Reach for this when you're doing quarterly planning sessions or mapping out major initiatives, not for day-to-day marketing tasks. It pairs with the author's other MCPs for content creation and positioning if you're building a full GTM stack.
- tools
- 8
- transport
- STDIO, HTTP
- last updated
- Oct 17, 2026
Install
From registry metadata$ npx add-mcp https://craft-gtm.gtmhelix.com/mcp --name craft-gtm-mcpRun in your terminal. add-mcp asks which agents to add it to (Claude Code, Codex, Cursor and more). Add -g to install it for every project.
Review the command, arguments and environment values before installing. MCP servers run with your local permissions.
Other ways
Claude Code
$ claude mcp add --transport http craft-gtm-mcp https://craft-gtm.gtmhelix.com/mcpRun in your terminal. Add --scope user to make it available in every project.
Tools
Verified live · 8 toolsVerified live against the running server on Nov 6, 2026.
pmf_scorecardHelps you decide whether you have product market fit and whether to scale: it takes your product, target market and current metrics (MRR, ACV, churn, NPS, CAC, LTV, retention, activation and similar) and returns a scorecard that scores each dimension against example benchmark...7 params
Helps you decide whether you have product market fit and whether to scale: it takes your product, target market and current metrics (MRR, ACV, churn, NPS, CAC, LTV, retention, activation and similar) and returns a scorecard that scores each dimension against example benchmark...
Parameters* required
business_modelstringOptional: how you earn revenue, so the advice fits it (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Leave it out and the tool reads it from your other...one of
saas · services · connectivity · transactions · marketplace · hardware_softwarecurrent_metrics*stringYour current metrics, written as text (the tool reads the figures from it). Include any of: MRR, ARR, ACV, churn rate, NPS, CAC, LTV, retention rate, activation rate, DAU/MAU, trial conversion, rev...
customer_feedbackstringOptional: Qualitative feedback themes, one per line or separated by semicolons (for example 'Customers like X; they struggle with Y'). Each theme is quoted and answered
product*stringProduct name and brief description
target_market*stringBenchmark segment for scoring (for example enterprise SaaS, telecom or logistics tech). Ask the user to confirm it when it differs from the product description. The selected benchmark and its state...one of
enterprise_saas · smb_saas · consumer · marketplace · fintech · logistics_techtime_in_marketstringHow long the product has been in market (shown in the scorecard)one of
pre_launch · 0_6_months · 6_12_months · 1_2_years · 2_plus_yearsyour_sectorstringOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of
logistics_tech · fintech · saas · vertical_saas · ai_native · iteslaunch_commanderHelps you decide your launch plan: it takes what you are launching, the launch type, your target segments and your goals, and returns a phased launch plan with tasks, a messaging table and success metrics. Give a date for a dated timeline, or 'TBD' or a quarter such as 'Q2 202...11 params
Helps you decide your launch plan: it takes what you are launching, the launch type, your target segments and your goals, and returns a phased launch plan with tasks, a messaging table and success metrics. Give a date for a dated timeline, or 'TBD' or a quarter such as 'Q2 202...
Parameters* required
available_channelsstringOptional: Marketing channels available (comma-separated). E.g., 'email, linkedin, blog, webinar, PR, paid_ads, community'
budget_levelstringBudget affects recommended tacticsone of
bootstrap · moderate · well_fundedbusiness_modelstringOptional: how you earn revenue, so the advice fits it (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Leave it out and the tool reads it from your other...one of
saas · services · connectivity · transactions · marketplace · hardware_softwaregoals*stringLaunch success metrics (for example '40 qualified meetings, $300K pipeline, 5 reference customers')
industrystringOptional: your own company's sector, so the answer uses the usual buyers, measures and objections for what you sell. Leave it out and the tool reads the sector from your other inputs and names what...one of
logistics_tech · fintech · saas · vertical_saas · ai_native · iteslaunch_datestringTarget launch date. Accepts: 'YYYY-MM-DD', 'Q1 2027', 'March 2027', or 'TBD' for planning mode
launch_type*stringType of launch determines plan complexityone of
major_release · feature_launch · beta_launch · product_update · market_expansionproduct_feature*stringWhat you're launching (product/feature name and description)
target_segments*stringTarget customer segments (comma-separated)
team_sizestringMarketing/GTM team size affects task distributionone of
solo · small_2_5 · medium_6_15 · large_15_plusyour_sectorstringOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of
logistics_tech · fintech · saas · vertical_saas · ai_native · itescustomer_interview_kitHelps you decide what to ask customers to test your hunch: it takes the interview type, the product context and the person you are interviewing, and returns an interview guide that fits the interview type, the sector and the product complexity. Questions use the sector's own l...8 params
Helps you decide what to ask customers to test your hunch: it takes the interview type, the product context and the person you are interviewing, and returns an interview guide that fits the interview type, the sector and the product complexity. Questions use the sector's own l...
Parameters* required
business_modelstringOptional: how you earn revenue, so the advice fits it (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Leave it out and the tool reads it from your other...one of
saas · services · connectivity · transactions · marketplace · hardware_softwareindustrystringIndustry affects terminology and context. Leave it out and the sector is read from your other inputsone of
saas · fintech · logistics_tech · vertical_saas · ai_native · itesinterview_type*stringType of interview determines question focusone of
discovery · validation · feedback · churn · win_loss · persona_researchkey_hypothesesstringOptional: Hypotheses to validate during interview, one per line or separated by semicolons
product_complexitystringAffects technical depth of questionsone of
simple · moderate · complex · highly_technicalproduct_context*stringProduct/service being researched
target_persona*stringWho you're interviewing (role/title)
your_sectorstringOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of
logistics_tech · fintech · saas · vertical_saas · ai_native · itesretention_playbookHelps you decide why customers leave and what to do about each reason: it takes your customer segment, business model and current churn rate, and returns a retention playbook with health signals, interventions and an email draft for each churn reason. If you do not know why cu...10 params
Helps you decide why customers leave and what to do about each reason: it takes your customer segment, business model and current churn rate, and returns a retention playbook with health signals, interventions and an email draft for each churn reason. If you do not know why cu...
Parameters* required
available_data_signalsstringWhat you can track (comma-separated). E.g., 'login frequency, support tickets, SLA attainment, QBR attendance'
business_model*stringBusiness model affects health score weighting. enterprise_contract is read further from your text when it names services, connectivity or investmentone of
saas_subscription · usage_based · marketplace · transactional · freemium · enterprise_contractchurn_reasonsstringOptional: known churn reasons, comma-separated. If you do not know them, leave this blank and you get a churn discovery kit with a framework for finding the reasons
cs_team_sizestringCS team capacity affects intervention strategyone of
no_dedicated_cs · small_1_3 · medium_4_10 · large_10_pluscurrent_churn_rate*stringCurrent churn rate (e.g., '5%' or '5% monthly')
current_interventionsstringOptional: What retention tactics you already do (listed and compared with the playbook)
customer_segment*stringCustomer segment to focus on
industrystringOptional: your own company's sector, so the answer uses the usual buyers, measures and objections for what you sell. Leave it out and the tool reads the sector from your other inputs and names what...one of
logistics_tech · fintech · saas · vertical_saas · ai_native · itesproductstringOptional: Your product or company name, used in the title and the email drafts
your_sectorstringOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of
logistics_tech · fintech · saas · vertical_saas · ai_native · itespartner_architectHelps you decide what partner program to run and how to start it: it takes your company, product, partner model, partner goal and deal size, and returns a partner program with tiers, example commission amounts and KPIs. The structure differs for resellers, referrals, integrati...10 params
Helps you decide what partner program to run and how to start it: it takes your company, product, partner model, partner goal and deal size, and returns a partner program with tiers, example commission amounts and KPIs. The structure differs for resellers, referrals, integrati...
Parameters* required
business_modelstringOptional: how you earn revenue, so the advice fits it (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Leave it out and the tool reads it from your other...one of
saas · services · connectivity · transactions · marketplace · hardware_softwarecompany*stringYour company name
existing_partnersstringOptional: Current partner types/count, one per line or separated by semicolons (listed in the plan)
industrystringOptional: your own company's sector, so the answer uses the usual buyers, measures and objections for what you sell. Leave it out and the tool reads the sector from your other inputs and names what...one of
logistics_tech · fintech · saas · vertical_saas · ai_native · itespartner_goals*stringRevenue/growth targets from partners (shown as the target of the first KPI row)
partner_model*stringPartner type determines program structureone of
reseller · referral · integration_tech · agency_si · affiliate · oem_white_labelpartner_support_capacitystringHow much partner support can you provide?one of
minimal_self_serve · moderate · high_touchproduct*stringProduct partners will sell/integrate
your_deal_size*stringAverage deal size as one amount (e.g., '$5000 ACV', '$5K' or '$500/month'; a range is refused). It scales the example commission amounts; the example rates are fixed
your_sectorstringOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of
logistics_tech · fintech · saas · vertical_saas · ai_native · itescrisis_plannerHelps you decide who does what when a crisis hits: it takes your company, industry, customer base and data sensitivity, and returns crisis playbooks with a response team and notification steps for each crisis. Name the crises you know of to get those playbooks; without them it...9 params
Helps you decide who does what when a crisis hits: it takes your company, industry, customer base and data sensitivity, and returns crisis playbooks with a response team and notification steps for each crisis. Name the crises you know of to get those playbooks; without them it...
Parameters* required
business_modelstringOptional: how you earn revenue, so the advice fits it (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Leave it out and the tool reads it from your other...one of
saas · services · connectivity · transactions · marketplace · hardware_softwarecompany*stringCompany name
company_sizestringAffects response team structureone of
startup_under_50 · scaleup_50_200 · midsize_200_1000 · enterprise_1000_pluscompliance_requirementsstringOptional: Relevant compliance, comma-separated (for example ISO 27001, SOC 2, GDPR). Each item is named in the notification steps
customer_base*stringCustomer type affects communication approachone of
b2b_enterprise · b2b_smb · b2c_consumer · mixeddata_sensitivity*stringData sensitivity affects security protocolsone of
high_pii_financial · medium_business_data · low_generalindustry*stringIndustry affects which crises to prioritizeone of
fintech · saas · logistics_tech · vertical_saas · ai_native · itespotential_crisesstringOptional: crisis types to plan for, comma-separated. If not provided, the tool uses a default set of common crises for your sector (not ranked by likelihood). Options: data_breach, service_outage,...
your_sectorstringOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of
logistics_tech · fintech · saas · vertical_saas · ai_native · itescompetitive_intelHelps you decide how to win against each competitor: it takes your product and the competitors you name, and returns one battle card per competitor built from your strengths, weaknesses, competitor details, objections, wins and losses. Each competitor detail goes to the compet...11 params
Helps you decide how to win against each competitor: it takes your product and the competitors you name, and returns one battle card per competitor built from your strengths, weaknesses, competitor details, objections, wins and losses. Each competitor detail goes to the compet...
Parameters* required
business_modelstringOptional: how you earn revenue, so the advice fits it (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Leave it out and the tool reads it from your other...one of
saas · services · connectivity · transactions · marketplace · hardware_softwarecommon_objectionsstringSales objections you hear (comma-separated). E.g., 'too expensive, missing X feature, competitor has better Y'
competitor_detailsstringOptional: Any known details about competitors, one per line or separated by semicolons. E.g., 'Competitor A is cheaper; Competitor B targets enterprise'. Each detail goes to the competitor it names
competitors*stringCompetitor names, comma-separated. You get one battle card for each competitor named
industrystringOptional: your own company's sector, so the answer uses the usual buyers, measures and objections for what you sell. Leave it out and the tool reads the sector from your other inputs and names what...one of
logistics_tech · fintech · saas · vertical_saas · ai_native · itesrecent_lossesstringWhy you lost deals to competitors: used as your gaps when none are given
recent_winsstringWhy customers chose you over competitors: used as your strengths when none are given
your_product*stringYour product name and brief description
your_sectorstringOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of
logistics_tech · fintech · saas · vertical_saas · ai_native · itesyour_strengthsstringOptional: what you do better, comma-separated. Taken from your wins, in your own words, if not provided
your_weaknessesstringOptional: where competitors beat you, comma-separated. Taken from your losses, in your own words, if not provided
craft_gtm_analyzerHelps you decide whether a GTM plan is clear enough to run: it takes the text of a GTM document or plan and returns a score for each CRAFT dimension, based only on what the plan contains. Timeline counts real dates, durations and quarters; the answer shows the plan's own line...6 params
Helps you decide whether a GTM plan is clear enough to run: it takes the text of a GTM document or plan and returns a score for each CRAFT dimension, based only on what the plan contains. Timeline counts real dates, durations and quarters; the answer shows the plan's own line...
Parameters* required
desired_outcomestringOptional: What action should this document drive
document_content*stringThe GTM document or plan to analyze. Paste the full text: the tool reads it and scores it against the framework
document_type*stringType of document (shown in the analysis)one of
gtm_strategy · launch_plan · campaign_brief · quarterly_plan · project_proposal · marketing_planindustrystringOptional: your own company's sector, so the answer uses the usual buyers, measures and objections for what you sell. Leave it out and the tool reads the sector from your other inputs and names what...one of
logistics_tech · fintech · saas · vertical_saas · ai_native · itesintended_audiencestringOptional: Who will read/approve this document
your_sectorstringOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of
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@shashwatgtmalpha/craft-gtm-mcp v2.2.24
CRAFT GTM Framework MCP Server: a complete redesign with metric parsing, context-aware outputs, and a structured draft with placeholders where your inputs give no fact.
Use it hosted (no install)
Add https://craft-gtm.gtmhelix.com/mcp to Claude or ChatGPT as a custom connector. It needs no sign-in and always runs the newest version (2.2.24). The same tools run as a free web app with a form per tool at https://craft-gtm.gtmhelix.com/, and the setup steps are at https://craft-gtm.gtmhelix.com/connect/.
The npm package below is an older version (2.0.1 on npm on 27 September 2026) until the next npm release. Use it only if you need a local stdio server.
What's New in v2.0.0
This is a major redesign addressing all critical issues from v1.x:
Details
- Repository
- github.com/shashwatgtm/craft-gtm-mcp
- Website
- tools.gtmhelix.com/connectors
- Category
- Sales & Marketing
- Package
@shashwatgtmalpha/craft-gtm-mcp- Transport
- STDIO, HTTP
- Registry
- MCP registry, active
- Resources
- 1
- Tools verified
- Nov 6, 2026
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