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Impact Mcp

shashwatgtm/impact-mcp

Implements the IMPACT framework as eight positioning tools you can call from Claude to build B2B go-to-market strategy. You get hypothesis generators for champion personas, competitive landscape mapping, value prop articulation with "Only Statement" templates, beachhead market selection with TAM/SAM/SOM breakdowns, positioning statement creation, and channel-specific message adaptation for websites, LinkedIn, email, pitch decks, and demo scripts. The full audit tool scores your current positioning across all six framework phases and returns gap analysis with prioritized fixes. Useful when you're refining product messaging, entering new markets, or need structured positioning rather than freeform strategy conversations. Ships as an NPX package, runs stdio transport, and pairs with their CRAFT GTM and Content MCPs for end-to-end marketing workflows.

GitHub stars
1
tools
8
transport
STDIO, HTTP
last updated
Oct 17, 2026
View on GitHub

Install

From registry metadata
$ npx add-mcp https://impact.gtmhelix.com/mcp --name impact-mcp

Run in your terminal. add-mcp asks which agents to add it to (Claude Code, Codex, Cursor and more). Add -g to install it for every project.

Review the command, arguments and environment values before installing. MCP servers run with your local permissions.

Other ways

Claude Code

$ claude mcp add --transport http impact-mcp https://impact.gtmhelix.com/mcp

Run in your terminal. Add --scope user to make it available in every project.

Tools

Verified live · 8 tools

Verified live against the running server on Nov 6, 2026.

impact_get_frameworkHelps you decide which positioning steps to run, and in what order. You give nothing, or one IMPACT step to focus on and your sector. You get the IMPACT positioning method step by step (identify champions, map alternatives, pinpoint value, anchor in a market, craft the message...3 params

Helps you decide which positioning steps to run, and in what order. You give nothing, or one IMPACT step to focus on and your sector. You get the IMPACT positioning method step by step (identify champions, map alternatives, pinpoint value, anchor in a market, craft the message...

Parameters* required
focus_phasestring
Specific phase to focus on (identify/map/pinpoint/anchor/craft/translate)one of identify · map · pinpoint · anchor · craft · translate
sectorstring
Your sector in your own words (for example logistics tech, fintech, SaaS, vertical SaaS, AI native, IT services, telecom, software or cybersecurity). Adds how the six steps read in that sector. The...
your_sectorstring
Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of logistics_tech · fintech · saas · vertical_saas · ai_native · ites
impact_identify_championsHelps you decide who inside the buyer will push for you. You give what your product does and the problem it solves, plus optional company name, target company type, price point and sector. You get hypotheses for the champion, the economic buyer, the technical influencer, comme...6 params

Helps you decide who inside the buyer will push for you. You give what your product does and the problem it solves, plus optional company name, target company type, price point and sector. You get hypotheses for the champion, the economic buyer, the technical influencer, comme...

Parameters* required
company_namestring
Your company name
price_pointstring
What you charge, with the period, in your own words (for example "$50,000 a year" or "$3,750 per month")
problem_solved*string
The core problem you solve
product_description*string
What your product does (1-2 sentences)
target_company_typestring
Type of companies you target (e.g., "mid-size fintech companies", "enterprise manufacturers")
your_sectorstring
Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of logistics_tech · fintech · saas · vertical_saas · ai_native · ites
impact_map_alternativesHelps you decide what buyers compare you with, and where you can lead. You give your product and its category, plus optional competitors, their weaknesses and your strengths. You get one card for each competitor you name, the status quo and doing nothing, where you can lead an...6 params

Helps you decide what buyers compare you with, and where you can lead. You give your product and its category, plus optional competitors, their weaknesses and your strengths. You get one card for each competitor you name, the status quo and doing nothing, where you can lead an...

Parameters* required
category*string
Your product category (e.g., "cloud security monitoring", "last-mile delivery software")
competitor_weaknessesstring
Known competitor weaknesses or customer complaints, one per line or separated by semicolons. A weakness that names a competitor is shown on its card
competitorsarray
List of competitor names, and the status-quo options your buyers use (for example "spreadsheets"). A description in brackets after a name is kept
your_product*string
What your product does
your_sectorstring
Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of logistics_tech · fintech · saas · vertical_saas · ai_native · ites
your_strengthsstring
What you do better than competitors, one per line or separated by semicolons
impact_pinpoint_valueHelps you decide what you can claim that buyers will believe. You give your target customer, the main outcome they get and what you do that others do not, plus optional product name, category, customer results and business model. You get value statements in three versions, a v...8 params

Helps you decide what you can claim that buyers will believe. You give your target customer, the main outcome they get and what you do that others do not, plus optional product name, category, customer results and business model. You get value statements in three versions, a v...

Parameters* required
business_modelstring
How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used to choose proof types; read from your inputs when not givenone of saas · services · connectivity · transactions · marketplace · hardware_software
categorystring
Product category
customer_metricsstring
Any customer results data (e.g., "critical exposures down 70% in one quarter; audit preparation from 3 weeks to 4 days")
key_outcome*string
The main result customers achieve
product_namestring
Your product/company name
target_customer*string
Who you serve (e.g., "cloud security leads at mid-size fintech companies")
unique_capability*string
What you do that others cannot/don't
your_sectorstring
Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of logistics_tech · fintech · saas · vertical_saas · ai_native · ites
impact_anchor_marketHelps you decide which market segment to win first. You give what your product does and the segments you are weighing, plus optional customers, pain, deal size and company counts. You get a beachhead choice: your segments ranked from your own customers, pain and deal size when...10 params

Helps you decide which market segment to win first. You give what your product does and the segments you are weighing, plus optional customers, pain, deal size and company counts. You get a beachhead choice: your segments ranked from your own customers, pain and deal size when...

Parameters* required
average_deal_sizestring
Your annual contract value (ACV) as one amount (e.g., "$50,000", "$50K" or "$1.5M"); a range is refused
company_countsstring
How many companies you could sell to in each segment, one per line or separated by semicolons (for example "Mid-market fintech: 3,200; Enterprise banks: 600"). A single number is read as the count...
current_customersstring
Description of your current/best customers. With customer pain and average deal size it ranks the segments (the answer says which method it used); without them it is shown only and the keyword pres...
customer_painstring
The problem your best customers describe, in their words. With current customers and average deal size it ranks the segments from your own inputs; without them the keyword presets are used
percent_matching_icpnumber
The percent of those companies that match your ideal customer profile (for example 25). Needed for SAM
potential_segmentsarray
The market segments you are weighing, in your own words (for example Mid-market fintech, Enterprise banks, Small retail chains). Needed for a recommendation: without segments no segment is chosen,...
product_description*string
What your product does
sales_cyclestring
Typical sales cycle length. Shown in the output; not used in the scoring
year_one_share_percentnumber
The share of the matching companies you expect to win in year one, in percent (for example 1). Needed for SOM
your_sectorstring
Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of logistics_tech · fintech · saas · vertical_saas · ai_native · ites
impact_craft_messageHelps you decide what your core message is, and how to test it. You give your target customer, the key benefit and what sets you apart, plus optional product name, customer need, category, main competitor and business model. You get a positioning statement (full and one senten...9 params

Helps you decide what your core message is, and how to test it. You give your target customer, the key benefit and what sets you apart, plus optional product name, customer need, category, main competitor and business model. You get a positioning statement (full and one senten...

Parameters* required
business_modelstring
How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used to choose the cost and proof lines; read from your inputs when not givenone of saas · services · connectivity · transactions · marketplace · hardware_software
competitorstring
Primary alternative/competitor
customer_needstring
The need they have, written as an action (for example "lose days chasing low-risk cloud alerts")
differentiation*string
Your unique differentiation
key_benefit*string
Primary benefit/reason to buy
product_categorystring
Your product category, written as a noun phrase (for example "cloud security monitoring platform")
product_namestring
Your product name
target_customer*string
Target customer description
your_sectorstring
Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of logistics_tech · fintech · saas · vertical_saas · ai_native · ites
impact_translate_executionHelps you decide how your positioning should read in each channel. You give a positioning statement, your target customer and the key benefit, plus optional channels, product name and business model. You get copy to edit: a website hero, a LinkedIn tagline and post drafts, a t...7 params

Helps you decide how your positioning should read in each channel. You give a positioning statement, your target customer and the key benefit, plus optional channels, product name and business model. You get copy to edit: a website hero, a LinkedIn tagline and post drafts, a t...

Parameters* required
business_modelstring
How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used to choose calls to action and commercial terms; read from your inputs when not givenone of saas · services · connectivity · transactions · marketplace · hardware_software
channelsarray
Which channels to cover, from website, linkedin, cold_email, sales_deck and product_demo. Others are listed as not covered; with none, all five are covered
key_benefit*string
Primary benefit, written as an action (for example "fix critical exposures first")
positioning_statement*string
Your core positioning statement
product_namestring
Your product name
target_customer*string
Target customer profile
your_sectorstring
Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of logistics_tech · fintech · saas · vertical_saas · ai_native · ites
impact_full_auditHelps you decide whether your positioning is working and what to fix first. Use for a full positioning review or when someone asks help me explain why we are different. Ask what the product does, who it serves and the problem it solves before calling; never invent these or fil...10 params

Helps you decide whether your positioning is working and what to fix first. Use for a full positioning review or when someone asks help me explain why we are different. Ask what the product does, who it serves and the problem it solves before calling; never invent these or fil...

Parameters* required
business_modelstring
How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used in the plan; read from your inputs when not given. It does not change the scoreone of saas · services · connectivity · transactions · marketplace · hardware_software
company_namestring
Your company name
competitorsarray
Main competitors
current_positioningstring
Your current positioning statement or tagline
customer_feedbackstring
Customer feedback actually supplied by the user. Leave out if absent; never invent quotes or outcomes.
key_differentiationstring
A difference the user can describe. Leave out if unknown; do not invent uniqueness or proof.
problem_solved*string
The problem the user says they solve. Ask if missing; do not invent or use a placeholder.
product_description*string
What the product or service does, in the user's words. Ask if missing; do not invent or use a placeholder.
target_customer*string
Who it serves, as supplied by the user. Ask if missing. Keep staff ranges as ranges and clarify unlabelled numbers.
your_sectorstring
Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.one of logistics_tech · fintech · saas · vertical_saas · ai_native · ites

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Readme

IMPACT MCP v2.2.27

Hypothesis-Driven B2B Positioning Engine: 8 tools implementing the IMPACT framework for strategic positioning and go-to-market messaging.

Use it hosted (no install)

Add https://impact.gtmhelix.com/mcp to Claude or ChatGPT as a custom connector. It needs no sign-in and always runs the newest version (2.2.27). The same tools run as a free web app with a form per tool at https://impact.gtmhelix.com/, and the setup steps are at https://impact.gtmhelix.com/connect/.

The npm package below is an older version (2.0.0 on npm on 27 September 2026) until the next npm release. Use it only if you need a local stdio server.

NPM Version License: MIT MCP Registry

Quick Start

# Run directly with npx
npx -y @shashwatgtmalpha/impact-mcp

Claude Desktop Configuration

Add to your claude_desktop_config.json:

View the full README on GitHub

Details

Repository
github.com/shashwatgtm/impact-mcp
Website
tools.gtmhelix.com/connectors
Categories
Sales & Marketing, Communication & Messaging
Package
@shashwatgtmalpha/impact-mcp
Transport
STDIO, HTTP
Registry
MCP registry, active
Resources
1
Tools verified
Nov 6, 2026

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