Copywriting Cta

Most end-of-article CTAs fail because they're generic. This skill fixes that by running a structured interview to extract three critical inputs: your objective (what you want readers to do), your audience relationship, and publication context. It then maps those to one of eleven tactical archetypes, each with specific copy, visual layout, and mechanism recommendations. You get the headline, body, button text, placement rules, and an A/B test plan. Built for independent writers, newsletter publishers, and content marketers who know that "Subscribe for more" converts at noise floor. The decision tree alone is worth studying if you write anything with a conversion goal at the bottom.

skills.sh installs: 5.5K
GitHub stars: 242
last updated: Aug 21, 2026

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Install

$ npx -y skills add samber/cc-skills --skill copywriting-cta --agent claude-code

Installs into .claude/skills of the current project.

Files

Questions: Ask the user through the environment's question tool — never as plain-text prose. One question at a time, 2–4 tappable options, wait for the answer. If the environment has no question tool, ask in prose with the same options, one at a time.

End-of-Article CTA Designer

Designing an end-of-article CTA is a function of three inputs: the objective (what action), the audience (who reads it, in what relationship to the author), and the context (independent writing, newsletter, brand publication). Get those three right and the copy + form follow almost mechanically. Skip them and you get the universal failure mode: a generic "Subscribe for more" or "Learn More" that converts at the noise floor.

This skill runs a tight interview to capture those three inputs, then prescribes a CTA: copy (what it says), form (how it looks and sits on the page), mechanism (whether to use urgency, scarcity, curiosity, reciprocity, social proof, or none), an A/B test plan, and an accessibility check.