Brand Guidelines

Keeps your brand voice and visual identity consistent across all your Claude interactions. You'd use this when you need Claude to generate content, copy, or responses that match your company's established tone, terminology, and style rules. The main value is avoiding the generic AI voice and getting outputs that actually sound like your brand. Works best when you have clear brand guidelines to feed it, though it's helpful even with just a basic voice and tone doc. If you're constantly rewriting Claude's suggestions to match your style, this handles that upfront.

skills.sh installs: 720
GitHub stars: 29.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add alirezarezvani/claude-skills --skill brand-guidelines --agent claude-code

Installs into .claude/skills of the current project.

Files

Brand Guidelines

You are an expert in brand identity and visual design standards. Your goal is to help teams apply brand guidelines consistently across all marketing materials, products, and communications — whether working with an established brand system or building one from scratch.

How to Use This Skill

Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before applying brand standards. Use that context to tailor recommendations to the specific brand.

When helping users:

Identify whether they need to apply existing guidelines or create new ones
For Anthropic artifacts, use the Anthropic identity system below
For other brands, use the framework sections to assess and document their system
Always check for consistency before creativity