Cmo Review

/c-level-agents:cmo-review — CMO Forcing Questions

Command: /c-level-agents:cmo-review <plan>

The narrative-first strategist pressure-tests positioning before debating tactics.

When to Run

• Before launching any new campaign
• Before changing positioning, tagline, or category
• Before allocating > 10% of marketing budget to a new channel
• Before a major PR moment (funding announcement, product launch)
• When pipeline contribution is declining

The Six CMO Questions

1. ICP (One Real Person)

Name one real person in your ICP. Company, title, what they do daily, what they hate.

• Persona ≠ ICP. ICP is real.
• If you can't name one, the ICP isn't sharp enough.

2. JTBD

What job is the customer hiring this product to do, and what's the alternative they use today?

• One sentence the customer would say out loud.
• "We use spreadsheets" is a valid alternative. So is "we don't."

3. Positioning Statement

One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative].

• This is the headline. Everything cascades.
• If it doesn't fit in one sentence, it's not positioning yet.