Campaign Plan

anthropics/knowledge-work-pluginsOfficial

This one takes a campaign goal and builds you a full marketing brief: audience segments, messaging hierarchy, channel recommendations, week-by-week content calendar, and success metrics. It structures everything around the OAMCM framework (Objective, Audience, Message, Channel, Measure) and includes a table of what to ship when, with dependencies marked. Honestly pretty thorough for launch planning or lead-gen pushes where you need stakeholder buy-in and don't want to start from a blank doc. The channel selection guide is solid, though budget allocation only shows up if you provide a number upfront. Good for turning "we need more signups" into an actual executable plan with owners and dates.

skills.sh installs: 3.4K
GitHub stars: 35.3K
last updated: Aug 21, 2026

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Install

$ npx -y skills add anthropics/knowledge-work-plugins --skill campaign-plan --agent claude-code

Installs into .claude/skills of the current project.

Files

Campaign Plan

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Generate a comprehensive marketing campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.

Trigger

User runs /campaign-plan or asks to plan, design, or build a marketing campaign.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

Campaign goal — the primary objective (e.g., drive signups, increase awareness, launch a product, generate leads, re-engage churned users)
Target audience — who the campaign is aimed at (demographics, roles, industries, pain points, buying stage)
Timeline — campaign duration and any fixed dates (launch date, event date, seasonal deadline)
Budget range — approximate budget or budget tier (optional; if not provided, generate a channel-agnostic plan and note where budget allocation would matter)