anthropics avatar

Guideline Generation

Takes your brand docs, sales call transcripts, or discovery reports and turns them into structured voice guidelines that LLMs can actually follow. It builds a "We Are / We Are Not" table, tone-by-context matrix, and assigns confidence scores to each section so you know what's solid versus what needs team input. The quality check agent verifies you get at least 3 voice attributes with evidence before it saves anything. What's smart is how it handles ambiguity: every open question includes an agent recommendation, so you're confirming or overriding instead of starting from scratch. Saves to `.claude/brand-voice-guidelines.md` and archives your previous version automatically.

skills.sh installs
3K
GitHub stars
35.3K
last updated
Aug 21, 2026

Install

$ npx -y skills add anthropics/knowledge-work-plugins --skill guideline-generation --agent claude-code

Installs into .claude/skills of the current project.

Files

Guideline Generation

Generate comprehensive, LLM-ready brand voice guidelines from any combination of sources — brand documents, sales call transcripts, discovery reports, or direct user input. Transform raw materials into structured, enforceable guidelines with confidence scoring and open questions.

Inputs

Accept any combination of:

  • Discovery report from the discover-brand skill (structured, pre-triaged)
  • Brand documents uploaded or from connected platforms (PDF, PPTX, DOCX, MD, TXT)
  • Conversation transcripts from Gong, Granola, manual uploads, or Notion meeting notes
  • Direct user input about their brand voice and values

When a discovery report is provided, use it as the primary input — sources are already triaged and ranked. Supplement with additional analysis as needed.

Generation Workflow

1. Identify and Classify Sources

Determine what the user has provided. If no sources are available:

  • Check if a discovery report exists from a previous /brand-voice:discover-brand run
  • Check .claude/brand-voice.local.md for known brand material locations
  • Suggest running discovery first: /brand-voice:discover-brand

2. Process Sources

Sponsors

Details

Repository
github.com/anthropics/knowledge-work-plugins
Categories
DevOps & CI/CD, Documentation, Code Review & Quality, Marketing & SEO, Sales & Marketing
First seen
Apr 16, 2026

More from anthropics/knowledge-work-plugins

All 198
1openai avatarfigma-generate-designopenai/skillsUse this skill alongside figma-use when the task involves translating an application page, view, or multi-section layout into Figma. Triggers: 'write to Figma',3Kskills.sh installs
2nexu-io avatarpptx-generatornexu-io/open-designCreate and edit PowerPoint presentations from scratch with PptxGenJS — MiniMax's production-tested deck pipeline.3Kskills.sh installs
3himself65 avatarskill-creatorhimself65/finance-skillsCreate new skills, modify and improve existing skills, and measure skill performance. Use when users want to create a skill from scratch, update or optimize an 3Kskills.sh installs
4agentmail-to avataragentmailagentmail-to/agentmail-skillsBuild with the AgentMail TypeScript or Python SDK for inbox, message, thread, draft, attachment, domain, allow/block list, pod, webhook, and WebSocket workflows3Kskills.sh installs
5everyinc avatarce-test-xcodeeveryinc/compound-engineering-pluginBuild and test iOS apps on simulator with XcodeBuildMCP.3Kskills.sh installs
6wshobson avatareval-harness-firstwshobson/agentsBuild the evaluation harness that gates every fine-tuning run — golden sets, per-failure-mode graders, judge calibration, and base-model baselines. Use when sta3Kskills.sh installs