Performance Report

anthropics/knowledge-work-pluginsOfficial

This generates structured marketing performance reports with metrics tables, trend analysis, and prioritized recommendations. You'd use it when wrapping a campaign, prepping monthly stakeholder summaries, or translating raw analytics into executive-friendly documents. It pulls from connected marketing or product analytics tools, or works with pasted data if nothing's connected. The output includes a dashboard of key metrics with period-over-period comparison, insights on what worked and what flopped, and a 2x2 impact/effort matrix for next steps. Also includes metric definitions and benchmark ranges for email, social, paid, and SEO channels, which is honestly the most useful reference table if you're ever explaining why a 3% CTR is fine or terrible depending on context.

skills.sh installs: 3.1K
GitHub stars: 35.3K
last updated: Aug 21, 2026

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Install

$ npx -y skills add anthropics/knowledge-work-plugins --skill performance-report --agent claude-code

Installs into .claude/skills of the current project.

Files

Performance Report

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Generate a marketing performance report with key metrics, trend analysis, insights, and optimization recommendations.

Trigger

User runs /performance-report or asks for a marketing report, performance analysis, campaign results, or metrics summary.

Inputs

Report type — determine which type of report the user needs:
- Campaign report — performance of a specific campaign
- Channel report — performance across a specific channel (email, social, paid, SEO, etc.)
- Content performance — how content pieces are performing
- Overall marketing report — cross-channel summary (weekly, monthly, quarterly)
- Custom — user-defined scope
Time period — the reporting window (last week, last month, last quarter, custom date range)