Campaign Planning
This gives Claude a structured framework for thinking through marketing campaigns using the five-part model: Objective, Audience, Message, Channel, Measure. It's useful when you're planning a launch, need to organize campaign thinking, or want to avoid the classic mistake of jumping straight to tactics without clear goals. The SMART objectives guidance and specific examples for each campaign type (awareness vs. conversion vs. retention) keep things grounded. It won't write your campaign for you, but it gives Claude enough structure to ask better questions and help you think through what actually matters before you start executing.
- skills.sh installs
- 221
- GitHub stars
- 35.3K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add anthropics/knowledge-work-plugins --skill campaign-planning --agent claude-codeInstalls into .claude/skills of the current project.
Files
This gives Claude a structured framework for thinking through marketing campaigns using the five-part model: Objective, Audience, Message, Channel, Measure. It's useful when you're planning a launch, need to organize campaign thinking, or want to avoid the classic mistake of jumping straight to tactics without clear goals. The SMART objectives guidance and specific examples for each campaign type (awareness vs. conversion vs. retention) keep things grounded. It won't write your campaign for you, but it gives Claude enough structure to ask better questions and help you think through what actually matters before you start executing.
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- Repository
- github.com/anthropics/knowledge-work-plugins
- Categories
- Productivity & Planning, Marketing & SEO
- First seen
- Jun 3, 2026
More from anthropics/knowledge-work-plugins
All 198- Compliance207
- Response Drafting191
- Nda Triage169
- Canned Responses163
- Escalation163
- Ux Writing134
- Design System Management118
- Change Management114
- Data Visualization14.5K
- Documentation10.6K
- Code Review10.1K
- Build Dashboard9.4K
- System Design7.7K
- Memory Management7.6K
- Task Management7.4K
- Architecture7K
- Testing Strategy6.7K
- Tech Debt6.7K
- Knowledge Synthesis6.5K
- View Pdf6.4K
- Explore Data6K
- Incident Response6K
- Debug6K
- Product Brainstorming5.9K
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