Competitive Brief

anthropics/knowledge-work-pluginsOfficial

This generates a full competitive analysis when you need to understand where rivals stand on messaging, positioning, and content strategy. It pulls from company websites, recent news, review sites, and social presence to build competitor profiles with messaging breakdowns, content gap analysis, and a comparison matrix. The output includes concrete opportunities you can exploit and threats to watch for. Most useful when building sales battlecards, scoping out unclaimed positioning angles, or responding to a competitor launch. It goes deep on messaging frameworks like value prop structure and narrative analysis, so you get beyond surface-level feature comparison into how they're actually selling and what stories they're telling customers.

skills.sh installs: 3.5K
GitHub stars: 35.3K
last updated: Aug 21, 2026

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Install

$ npx -y skills add anthropics/knowledge-work-plugins --skill competitive-brief --agent claude-code

Installs into .claude/skills of the current project.

Files

Competitive Brief

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Research competitors and generate a structured competitive analysis comparing positioning, messaging, content strategy, and market presence.

Trigger

User runs /competitive-brief or asks for a competitive analysis, competitor research, or market comparison.

Inputs

Gather the following from the user:

Competitor name(s) — one or more competitors to analyze (required)
Your company/product context (optional but recommended):
- What you sell and to whom
- Your positioning or value proposition
- Key differentiators you want to highlight
Focus areas (optional — if not specified, cover all):
- Messaging and positioning
- Product and feature comparison
- Content and thought leadership strategy
- Recent announcements and news
- Pricing and packaging (if publicly available)
- Market presence and audience