This runs a proper SEO audit that goes beyond surface-level checks. It pulls keyword research, analyzes on-page elements like title tags and header hierarchy, identifies content gaps by comparing what competitors rank for that you don't, and flags technical issues from page speed to structured data. The output is a prioritized action plan split into quick wins and strategic work, with tables showing keyword opportunities, on-page fixes by severity, and content recommendations. If you have SEO tools connected via MCP it pulls real ranking and volume data, otherwise it works with web search and gives you what it can infer. Use it when you need an actual audit document, not just vague suggestions.

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9
skills.sh installs
3.8K
GitHub stars
35.3K
last updated
Aug 21, 2026

Install

$ npx -y skills add anthropics/knowledge-work-plugins --skill seo-audit --agent claude-code

Installs into .claude/skills of the current project.

Files

/seo-audit

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Audit a website's SEO health, research keyword opportunities, identify content gaps, and benchmark against competitors. Produces a prioritized action plan a marketer can execute immediately.

Trigger

User runs /seo-audit or asks for an SEO audit, keyword research, content gap analysis, technical SEO check, or competitor SEO comparison.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

  1. URL or domain — the site to audit, or a topic/keyword if running in keyword research mode

  2. Audit type — one of:

    • Full site audit — end-to-end SEO review covering all sections below
    • Keyword research — identify keyword opportunities for a topic or domain
    • Content gap analysis — find topics competitors rank for that you don't
    • Technical SEO check — crawlability, speed, structured data, and infrastructure issues
    • Competitor SEO comparison — head-to-head SEO benchmarking against specific competitors

    If not specified, default to full site audit.

Sponsors

Details

Repository
github.com/anthropics/knowledge-work-plugins
Categories
Data Science & ML, Productivity & Planning, Marketing & SEO
First seen
May 16, 2026

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