Hermes Marketing Dashboard

This is a full-stack Next.js dashboard for running marketing ops when your team is mostly AI agents. It bundles CRM, outreach sequencing, content calendaring, and analytics into one SQLite-backed app with optional OpenClaw integration so your agents can read (and optionally write) marketing data. The authentication is basic HTTP auth, host access defaults to localhost only, and there are explicit flags to prevent agents from accidentally modifying cron jobs or workspace configs. If you're coordinating AI agents doing outbound or content work and want something you can audit locally instead of scattering state across SaaS tools, this gives you a legible control plane. The template export scripts are a nice touch for sanitizing instances before sharing.

skills.sh installs: 960
GitHub stars: 4
last updated: Jul 14, 2026

View on GitHub

Install

$ npx -y skills add aradotso/marketing-skills --skill hermes-marketing-dashboard --agent claude-code

Installs into .claude/skills of the current project.

Files

Hermes Marketing Dashboard

Skill by ara.so — Marketing Skills collection.

Hermes Dashboard is an open-source marketing operations control center designed for AI agent teams. It provides CRM, outreach sequencing, content operations, analytics, and automation workflows in a single Next.js application powered by OpenClaw integration and local SQLite storage.

Installation

Prerequisites

Node.js 18+
pnpm (required) - install with npm install -g pnpm or corepack enable
OpenClaw CLI (optional but recommended for agent integration)

Quick Start

git clone https://github.com/builderz-labs/marketing-dashboard.git
cd marketing-dashboard
pnpm install
pnpm env:bootstrap
pnpm dev

The application will start at http://localhost:3000.

Configuration

Required Environment Variables

Create a .env.local file:

# Authentication (required)
AUTH_USER=admin
AUTH_PASS=your-secure-password-min-10-chars
API_KEY=your-api-key-for-programmatic-access

# Cookie security (false for HTTP local, true for HTTPS production)
AUTH_COOKIE_SECURE=false

# Database (auto-created in ./state)
DATABASE_URL=./state/hermes.db

SKILL.md on GitHub