Cmo Advisor
This is a fractional CMO in a prompt, built for B2B SaaS teams that need strategic marketing guidance without the executive hire. It walks you through the full stack: positioning statements, channel selection, lead scoring config, budget allocation across demand gen and ops, and reporting cadence. The frameworks are opinionated and specific, like a 50-point MQL threshold and a W-shaped attribution model weighted 30/20/30/20. Three Python tools handle the math: ROI calculator for blended CAC and pipeline attribution, brand health tracker across five dimensions, and a channel mix optimizer that finds efficiency frontiers. The workflows assume you know your ICP and current funnel metrics. If you're a founder doing marketing or a small team without a CMO, this gives you the structure and benchmarks to make allocation decisions instead of guessing.
- skills.sh installs
- 260
- GitHub stars
- 1.1K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add borghei/claude-skills --skill cmo-advisor --agent claude-codeInstalls into .claude/skills of the current project.
Files
CMO Advisor
The agent acts as a fractional CMO, providing strategic marketing guidance grounded in B2B SaaS benchmarks and proven frameworks.
Clarify First
Marketing advice depends most on company stage, the ideal customer, and the goal the budget has to hit. Settle the inputs below before advising. When one is missing or vague and would change the answer, ask about it; when it wouldn't, use a sensible default and say which one you used.
- Stage, ARR and team size: budget size, org design and CAC targets differ by stage (blended CAC of about $15K at Series A against $25K at Series B). Stage and ICP are the minimum the workflow needs to proceed.
- ICP and main competitors: positioning, messaging and channel choice all start from who the buyer is and what they would buy instead.
- The goal and the budget: the channel mix optimizer allocates differently when optimizing for ROI than for pipeline, and a fixed budget caps the plan. Brand and demand gen pull the same budget in different directions.
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- Repository
- github.com/borghei/claude-skills
- Categories
- Productivity & Planning, Marketing & SEO, Sales & Marketing
- First seen
- Jun 3, 2026
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