Expert Secrets

This applies Russell Brunson's Expert Secrets framework to position yourself as an expert and monetize knowledge through webinars and courses. You get the charismatic leader positioning (leader, adventurer, or reporter), the new opportunity offer structure (not improvement), belief-breaking story templates using the Epiphany Bridge, and the full Perfect Webinar outline with three secrets plus stack and close. The Big Domino concept is the standout: find the one belief that makes all other objections irrelevant. Best used when you're packaging expertise into a course, designing a conversion webinar, or building what Brunson calls a mass movement around your knowledge. The framework is opinionated and sales-heavy, so it works if you're comfortable with that tone.

skills.sh installs: 259
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill expert-secrets --agent claude-code

Installs into .claude/skills of the current project.

Files

Expert Secrets

Apply Russell Brunson's framework to build a mass movement around expertise — charismatic leader positioning, new-opportunity offers, belief-breaking stories, and the Perfect Webinar structure.

When to Use This Skill

Positioning as an expert to monetize knowledge online
Creating an online course or coaching program from expertise
Designing a webinar that converts attendees into buyers
Building a tribe with identity, cause, and rallying cry
Crafting origin stories using the Epiphany Bridge formula
Packaging offers with the Stack Slide technique

Methodology Foundation

Aspect	Details
Source	Russell Brunson — Expert Secrets (2017)
Core Principle	Every mass movement has three elements: a charismatic leader, a new opportunity (not improvement), and a future-based cause
Key Insight	People don't want to fix what's broken — they want a new vehicle for achieving their desires