Audit

This is a structured SEO audit framework that walks through five layers: technical foundation, on-page optimization, content quality, link profile, and competitive positioning. It includes detailed checklists for crawlability, indexability, Core Web Vitals, and a scoring rubric that weights title tags at 15%, content quality at 25%, and six other factors. The rubric is opinionated (keyword density over 3% gets a zero for stuffing) and includes specific benchmarks like 1,500+ words for informational content. It's thorough but prescriptive, so if you follow a different SEO philosophy you'll want to adapt the scoring criteria. Best for comprehensive site audits rather than quick spot checks.

skills.sh installs: 6.4K
GitHub stars: 21
last updated: Aug 21, 2026

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Install

$ npx -y skills add calm-north/seojuice-skills --skill audit --agent claude-code

Installs into .claude/skills of the current project.

Files

SEO Audit

Run a comprehensive SEO audit covering technical foundations, on-page optimization, content quality, link profile, and competitive positioning.

Before You Start

Gather this context (ask if not provided):

Domain. What site are we auditing?
Goals. What are you trying to achieve? (More traffic, better rankings, fix a drop, pre-launch check)
Known issues. Anything you already suspect is wrong?
Access. Do you have Google Search Console and Google Analytics data? (Improves the audit significantly)
Scope. Full audit or focused on a specific area? (If unsure, run the full audit)

Audit Framework

A complete SEO audit covers five layers. Work through them in order — problems in earlier layers undermine everything that follows.

Layer 1: Technical Foundation     ← Can Google crawl and index the site?
Layer 2: On-Page Optimization     ← Are pages optimized for target keywords?
Layer 3: Content Quality          ← Is the content worth ranking?
Layer 4: Link Profile             ← Does the site have authority?
Layer 5: Competitive Position     ← How does the site compare to competitors?