Brief

The brief skill generates editor-ready content briefs for SEO-focused writers by analyzing target keywords, reviewing competitor content rankings, mapping user search intent, and producing detailed outlines with title options and structural guidance. It serves content creators, marketers, and SEO professionals who need to plan article strategy before writing. The skill solves the problem of unclear content direction by providing competitive research, audience alignment, and proven structural frameworks matched to specific search intents.

skills.sh installs: 6.4K
GitHub stars: 21
last updated: Aug 21, 2026

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Install

$ npx -y skills add calm-north/seojuice-skills --skill brief --agent claude-code

Installs into .claude/skills of the current project.

Files

Content Brief

Produce a complete, editor-ready content brief covering intent analysis, competitive SERP review, content outline, E-E-A-T requirements, and SEO targets.

Before You Start

Gather this context (ask if not provided):

Target keyword or topic. The primary keyword this content should rank for.
Business context. What does the company do? What should readers do after reading (sign up, buy, contact)?
Content type preference. Blog post, landing page, guide, comparison, tutorial?
Audience. Who is reading this? Beginners, practitioners, decision-makers?

Step 1: SERP Analysis

Analyze what currently ranks for the target keyword:

Search the keyword (use web search) and review the top 5-10 results.
Identify the dominant intent. Are results informational guides, product pages, listicles, tools?
Note the content format. Average word count, heading structure, use of images/tables/videos.
Find the gaps. What do all top results cover? What do none of them cover well?

Record:

SKILL.md on GitHub