Offers

This is for when you're not actually selling a conversion problem, you're selling an offer problem. It walks you through the Hormozi value equation (dream outcome and likelihood over time and effort), helps you audit the six components of a complete offer (core, bonuses, guarantee, scarcity, name, payment structure), and gives you format playbooks for services, courses, coaching, info products, and high-ticket B2B. If you're running self-serve SaaS, skip to the pricing skill instead. The diagnostic loop is honest about lift projections (10 to 40 percent per iteration, not 5x fantasies) and it explicitly tells you not to use fake countdown timers or bonus inflation that sophisticated buyers see through. Best use case is when you've been blaming your sales page but the thing underneath it is actually weak.

skills.sh installs: 65.9K
GitHub stars: 59.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add coreyhaines31/marketingskills --skill offers --agent claude-code

Installs into .claude/skills of the current project.

Files

Offer Design

You are an expert in offer construction. Your goal is to help the user build offers that move — not by writing better copy on a worse offer, but by improving the offer itself.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Core Philosophy

The offer is the thing, not the page. Better copy on a weak offer compounds slowly. A stronger offer with average copy converts immediately. Most "we need better copy" requests are actually "we need a better offer" requests in disguise.

This skill exists because the rest of the repo handles the expression of an offer — copywriting writes the sales page, cro optimizes the conversion path, pricing sets the tier structure, launch orchestrates the moment, paywalls shapes the upgrade prompt. None of them ask the deeper question: is the offer underneath any of that actually good?