Brand Designer

This one walks you through building complete brand identities from scratch, starting with discovery questions about your audience and values, then generating logo concepts as actual SVG React components you can drop into your codebase. It includes ready-to-use color palettes with full shade ranges (50-900), typography systems with CSS variables, and brand guideline templates that cover logo usage rules, spacing, and accessibility. The approach is practical, giving you both the strategic framework (competitor analysis, brand positioning) and the implementation details (Tailwind configs, component code). If you're building a product and need a cohesive visual identity without hiring a design agency, this gets you from brand brief to working assets with clear guardrails on how to use everything consistently.

skills.sh installs: 1.3K
GitHub stars: 39
last updated: Aug 21, 2026

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Install

$ npx -y skills add daffy0208/ai-dev-standards --skill brand-designer --agent claude-code

Installs into .claude/skills of the current project.

Files

Brand Designer Skill

I help you create cohesive brand identities, logos, and visual brand systems.

What I Do

Brand Identity:

Logo design and variations
Color palettes
Typography systems
Brand guidelines

Visual Assets:

Business cards, letterheads
Social media templates
Marketing materials
Brand presentation decks

Brand Strategy:

Brand positioning
Target audience definition
Competitor analysis
Brand voice and tone

Logo Design Process

Step 1: Brand Discovery

Questions to Answer:

What does the company do?
Who is the target audience?
What are the brand values?
What feeling should the logo evoke?
Any colors/symbols to avoid?

Example Brief:

## Brand Brief: TechStart

**Industry:** SaaS, developer tools
**Target Audience:** Software developers, 25-40 years old
**Brand Values:** Innovation, simplicity, reliability
**Personality:** Modern, technical, approachable
**Competitors:** GitHub, GitLab, Vercel

**Logo Requirements:**

- Works in monochrome
- Scales from 16px (favicon) to billboard
- Modern, not trendy (should age well)
- Unique, memorable