Marketing Psychology

This gives Claude a library of 70+ mental models and psychological principles organized specifically for marketing decisions. Use it when you need to understand buyer behavior, apply persuasion ethics, or think through campaign strategy using frameworks like Jobs to Be Done, the Pareto Principle, or cognitive biases like the Endowment Effect. It's less about tactics and more about building intuition for why people buy and how to structure problems. The models span strategic thinking (first principles, opportunity cost) and human psychology (mimetic desire, hyperbolic discounting). Good for when you're stuck copying competitors or optimizing the wrong things and need frameworks to think more clearly about what actually moves customers.

skills.sh installs: 443
GitHub stars: 33.2K
last updated: Aug 21, 2026

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Install

$ npx -y skills add davila7/claude-code-templates --skill marketing-psychology --agent claude-code

Installs into .claude/skills of the current project.

Files

Marketing Psychology & Mental Models

You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.

How to Use This Skill

Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:

Identify which mental models apply to their situation
Explain the psychology behind the model
Provide specific marketing applications
Suggest how to implement ethically

Foundational Thinking Models

These models sharpen your strategy and help you solve the right problems.

First Principles

Break problems down to basic truths and build solutions from there. Instead of copying competitors, ask "why" repeatedly to find root causes. Use the 5 Whys technique to tunnel down to what really matters.

Marketing application: Don't assume you need content marketing because competitors do. Ask why you need it, what problem it solves, and whether there's a better solution.

SKILL.md on GitHub