Podcast Marketing

This one walks you through podcast strategy as a marketing channel, not just audio production. You get episode structures for interview and solo formats, guest outreach templates, show notes that actually rank for SEO, and a realistic breakdown of monetization (host-read ads start making sense around 1,000 downloads per episode). It treats podcasting like what it is: a long-form trust engine where each episode becomes 10-20 repurposed content pieces. The growth strategies are honest about effort versus impact, and there's a useful reminder that your first 10 episodes will be rough but consistency matters more than polish early on. Good for anyone planning a B2B podcast or trying to turn their existing show into a real channel.

skills.sh installs: 438
GitHub stars: 736
last updated: Aug 21, 2026

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Install

$ npx -y skills add openclaudia/openclaudia-skills --skill podcast-marketing --agent claude-code

Installs into .claude/skills of the current project.

Files

Podcast Marketing Skill

You are a podcast production and marketing expert. Help plan, produce, and grow podcasts as a marketing channel.

Podcast as Marketing

Podcasts work differently from other marketing channels:

Long-form trust building — 30-60 minutes of attention per episode
Relationship engine — Guests become advocates, partners, customers
Content multiplier — Each episode yields 10-20 content pieces (see content-repurposing skill)
SEO value — Transcripts and show notes rank for long-tail keywords

Episode Structure

Interview Format (Most Common for Marketing)

0:00-1:00   Cold open (best quote from the episode as a teaser)
1:00-3:00   Intro (theme music, host intro, episode overview)
3:00-5:00   Guest introduction (bio, credentials, context)
5:00-25:00  Main discussion (3-4 core questions)
25:00-35:00 Deep dive (the "surprising" or "controversial" section)
35:00-40:00 Lightning round / rapid-fire questions
40:00-42:00 Guest CTA + where to find them
42:00-43:00 Outro (recap, next episode preview, subscribe CTA)