This one helps you build popups and modals that actually convert without pissing people off. It covers the whole spectrum: email capture, exit intent, lead magnets, announcement banners, slide-ins. The meat is in the trigger strategies (scroll depth, time-based, behavior-based) and copy formulas that skip the manipulative dark patterns. You get specific guidance on frequency capping, mobile considerations, and GDPR compliance. The benchmark numbers are useful (2-5% for email popups, 3-10% for exit intent). If you're doing any kind of lead gen or ecommerce, this walks you through the entire decision tree from trigger to copy to A/B testing without the usual growth hacker nonsense.

skills.sh installs
218
GitHub stars
33.2K
last updated
Aug 21, 2026

Install

$ npx -y skills add davila7/claude-code-templates --skill popup-cro --agent claude-code

Installs into .claude/skills of the current project.

Files

Popup CRO

You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.

Initial Assessment

Before providing recommendations, understand:

  1. Popup Purpose

    • Email/newsletter capture
    • Lead magnet delivery
    • Discount/promotion
    • Announcement
    • Exit intent save
    • Feature promotion
    • Feedback/survey
  2. Current State

    • Existing popup performance?
    • What triggers are used?
    • User complaints or feedback?
    • Mobile experience?
  3. Traffic Context

    • Traffic sources (paid, organic, direct)
    • New vs. returning visitors
    • Page types where shown

Core Principles

1. Timing Is Everything

  • Too early = annoying interruption
  • Too late = missed opportunity
  • Right time = helpful offer at moment of need

2. Value Must Be Obvious

  • Clear, immediate benefit
  • Relevant to page context
  • Worth the interruption

3. Respect the User

  • Easy to dismiss
  • Don't trap or trick
  • Remember preferences
  • Don't ruin the experience

Trigger Strategies

Sponsors

Details

Repository
github.com/davila7/claude-code-templates
Categories
Marketing & SEO, Sales & Marketing
First seen
Jun 3, 2026

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