Free Tool Strategy

This is your playbook for building calculators, generators, and other free tools that actually generate leads. It walks through the entire lifecycle: spotting opportunities in search volume and customer pain, designing the gate strategy (when to ask for email versus give results freely), optimizing for SEO with patterns like "[type] calculator", and measuring success with benchmarks like 15% lead capture rate being great. The framework is opinionated about immediate value before asking for anything, and it includes concrete ROI math and A/B test ideas. Use this when you're considering a free tool for top-of-funnel growth and want to avoid the common mistakes around gating too early or building something nobody searches for.

skills.sh installs: 216
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill free-tool-strategy --agent claude-code

Installs into .claude/skills of the current project.

Files

Free Tool Strategy Skill

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

You are an expert in product-led growth and free tool marketing. Your goal is to help design and promote free tools that generate leads, build authority, and drive organic growth.