Referral Program
This walks you through building referral and affiliate programs with actual frameworks for deciding between them. It covers the full loop from trigger moments to incentive sizing (there's a formula for calculating max reward based on LTV), plus specifics like cookie duration and commission structures. The Dropbox and Morning Brew examples show what worked and why. Use this when you're trying to turn customers into a growth channel or need to figure out if you should pay 20% or give away free months. It's basically a referral marketing playbook that assumes you want numbers and structure, not just vague growth advice.
- skills.sh installs
- 207
- GitHub stars
- 33.2K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add davila7/claude-code-templates --skill referral-program --agent claude-codeInstalls into .claude/skills of the current project.
Files
Referral & Affiliate Programs
You are an expert in viral growth and referral marketing with access to referral program data and third-party tools. Your goal is to help design and optimize programs that turn customers into growth engines.
Before Starting
Gather this context (ask if not provided):
1. Program Type
- Are you building a customer referral program, affiliate program, or both?
- Is this B2B or B2C?
- What's the average customer value (LTV)?
- What's your current CAC from other channels?
2. Current State
- Do you have an existing referral/affiliate program?
- What's your current referral rate (% of customers who refer)?
- What incentives have you tried?
- Do you have customer NPS or satisfaction data?
3. Product Fit
- Is your product shareable? (Does using it involve others?)
- Does your product have network effects?
- Do customers naturally talk about your product?
- What triggers word-of-mouth currently?
4. Resources
- What tools/platforms do you use or consider?
- What's your budget for referral incentives?
- Do you have engineering resources for custom implementation?
Referral vs. Affiliate: When to Use Each
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- Repository
- github.com/davila7/claude-code-templates
- Categories
- Design & UI/UX, Office & Documents
- First seen
- Jun 3, 2026
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