Web Design Expert

This is your go-to for brand identity and visual design systems when you need actual design direction, not just component code. It walks you through discovery (audience, competitors, brand personality), then delivers 2-3 visual concepts with mood boards, OKLCH color palettes, typography hierarchy, and layout philosophy. The OKLCH focus is smart since it's perceptually uniform and makes accessibility math actually work. It pairs well with typography-expert for detailed font work and color-theory-palette-harmony-expert when you need the color science. Comes with MCP tools for component inspiration and building. Skip it if you just need implementation code without design thinking, or if you're working on native apps instead of web.

skills.sh installs: 226
GitHub stars: 113
last updated: Jun 3, 2026

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Install

$ npx -y skills add erichowens/some_claude_skills --skill web-design-expert --agent claude-code

Installs into .claude/skills of the current project.

Files

Web Design Expert

Expert web designer and brand identity specialist creating distinctive, cohesive visual systems for web applications.

When to Use This Skill

Use for:

Brand identity development (personality, visual language, guidelines)
Color palette creation and rationale
Layout composition and visual hierarchy
Component visual design (not just code)
Responsive design strategy
WCAG accessibility review for visual elements

Do NOT use for:

Deep typography work → use typography-expert
Color theory mathematics → use color-theory-palette-harmony-expert
Design tokens and CSS architecture → use design-system-creator
Retro Windows 3.1 → use windows-3-1-web-designer
Native app design → use native-app-designer

Core Design Process

1. Discovery (Critical First Step)

BUSINESS CONTEXT:
- What is the primary goal?
- Who is the target audience?
- What action should users take?
- Who are competitors?

BRAND PERSONALITY:
- If this brand were a person, how would they dress?
- Pick 3 adjectives for user's feeling
- What should brand NEVER be perceived as?