Cold Outreach

This is for anyone who needs to write cold emails or LinkedIn messages that actually get replies. It walks you through the SPARK framework (Subject hook, Personalized opening, Agitate problem, Relevant value, Kick-off CTA) and gives you subject line banks, personalization trigger sheets, and industry-specific angle cheatsheets for SaaS, e-commerce, finance, and healthcare. The benchmarks are clear: aim for 30% opens and 10% replies. What I like is the emphasis on real triggers like funding rounds or hiring posts instead of generic flattery, and the reminder to keep lines under 60 characters so they read well on mobile. Good for SDRs, founders doing outbound, or anyone diagnosing why their sequences are flopping.

skills.sh installs: 542
GitHub stars: 438
last updated: Aug 21, 2026

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Install

$ npx -y skills add gtmagents/gtm-agents --skill cold-outreach --agent claude-code

Installs into .claude/skills of the current project.

Files

Cold Outreach Mastery

When to Use

Building outbound sequences for new personas or segments
Personalizing cold email / LinkedIn outreach at scale
Diagnosing low open or reply rates in existing sequences
Designing follow-up cadences for SDR/XDR or founder-led sales

Framework

Core Principles – pattern interruption, value before ask, authentic personalization, mobile-first formatting, single CTA.
SPARK Flow – Subject hook → Personalized opening → Agitate problem → Relevant value → Kick-off CTA.
Channel Mix – email templates + LinkedIn touches + call follow-ups working together.
Cadence Design – 3-touch follow-up over 14 days with new insights each step.
Experimentation – test subject/openers/value props/CTAs/send times; watch ≥30% opens, ≥10% replies.

SKILL.md on GitHub