Employee Generated Content

This one helps you build employee advocacy programs where your team shares content on their personal accounts instead of just posting from the brand. The reality is LinkedIn and other platforms give personal posts way more reach than company pages (561% more on LinkedIn according to the source), so getting employees to share actually moves the needle. It walks you through identifying who on your team is already posting, setting up content briefs and governance without being heavy handed, and measuring what matters. The tiered framework treating employees like internal influencers is smart, and the emphasis on voluntary participation over mandates tracks with what actually works. Solid for B2B and SaaS where thought leadership on LinkedIn drives pipeline.

skills.sh installs: 1.1K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill employee-generated-content --agent claude-code

Installs into .claude/skills of the current project.

Files

Channels: EGC (Employee-Generated Content)

Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates ~8x more engagement than brand posts; LinkedIn employee posts reach ~561% more than brand content.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

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