Directory Listing Ads

This covers paid placement campaigns on directories like Taaft, Shopify App Store, G2, and Capterra, not organic submissions. You get platform-specific breakdowns of ad types (CPC search ads on Shopify, quarterly promotions on G2, banner and sponsored listings on Taaft), budgeting models, and what converts. The strategy is sensible: list organically first using directory-submission, measure baseline traffic, then layer paid when you need a launch push or organic underperforms. Includes UTM tagging conventions and a pre-launch checklist. Honest take: directory ads are niche but if you're already listed and have budget, this gives you the specifics to avoid wasting spend on the wrong placement type.

skills.sh installs: 1.1K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill directory-listing-ads --agent claude-code

Installs into .claude/skills of the current project.

Files

Paid Ads: Directory / Marketplace Listing Ads

Guides paid promotions within directories and marketplaces: Taaft, Shopify App Store, G2, Capterra. Use when you have a listing and want to boost visibility with paid placements. Listing first: Ensure product is submitted—see directory-submission for listing prep and submission workflow.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Platform Overview

Platform	Ad type	Model	Best for
Taaft	Banners, sponsored listings, campaigns	Paid placements; listing + newsletter + ads + social bundles	AI tools; 80M+ users; 46K+ tools
Shopify App Store	Search ads, homepage ads, category ads	CPC; daily budget	Shopify app developers; merchant discovery
G2	Paid Promotions, G2 Clicks	Quarterly or PPC	B2B SaaS; category/competitor pages
Capterra	Sponsored listings	PPC	B2B software; 50M+ annual visitors