Scriptwriting Methodology
This is a comprehensive direct response copywriting system built specifically for video scripts and sponsored content. You get the full DR Formula breakdown (hook, problem, solution, value prop, social proof, CTA), plus alternative frameworks like PAS and AIDA with actual percentages on what works. The hook formulas table is immediately useful, seven proven templates you can grab right away. It includes specific CTA templates ranging from soft to hard sell, backed by conversion data showing soft sells get 31% positive response versus hard sells. The Hormozi value equation and quality checklist at the end are solid. Honestly just a well organized reference for anyone writing scripts that need to convert, whether you're doing affiliate content or trying to stop the scroll in three seconds.
- skills.sh installs
- 256
- GitHub stars
- 48
- last updated
- Aug 21, 2026
Install
$ npx -y skills add mike-coulbourn/claude-vibes --skill scriptwriting-methodology --agent claude-codeInstalls into .claude/skills of the current project.
Files
Scriptwriting methodology for sponsored content
Core framework: the DR Formula
The Direct Response (DR) Formula is the industry standard for sponsored and affiliate video scripts:
Structure
- HOOK (0-3 seconds): Stop the scroll
- PROBLEM (3-7 seconds): Make them feel understood
- SOLUTION (7-12 seconds): Introduce the product
- VALUE PROP (12-15 seconds): Why this product is different
- SOCIAL PROOF (15-18 seconds): Results and credibility
- CTA (18-20 seconds): Clear call to action
Key principle
Scripts should be 60 words or less for a 20-second video. The structure should feel like storytelling, not advertising.
Alternative frameworks
PAS (Problem-Agitate-Solution)
Simpler structure for short-form content:
- Problem (15%): Identify the specific problem
- Agitate (25%): Intensify the pain so they feel it
- Solution (60%): Present the product as the answer
Key insight: Agitation is the most overlooked step. "Hammering the problem home gets under the reader's skin."
AIDA (Attention-Interest-Desire-Action)
Classic framework from 1898, still effective:
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- Repository
- github.com/mike-coulbourn/claude-vibes
- Categories
- Frontend Development, Documentation, Marketing & SEO
- First seen
- Jun 3, 2026
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