Conversion Psychology
This one teaches you the psychology behind why people actually buy things in sponsored content. It covers the big emotional triggers (FOMO, belonging, nostalgia), how to combine scarcity with social proof without being sleazy, and the difference between soft sell and hard sell (soft gets 31% positive response vs hard sell). The checklist at the end is genuinely useful for making sure your scripts don't sound like ads. The core insight is that 95% of purchasing decisions happen subconsciously, so you need to lead with emotion and back it up with logic, never the reverse. Best part is the ethical guardrails throughout, since fake urgency and manufactured scarcity will torch your credibility fast.
- skills.sh installs
- 521
- GitHub stars
- 48
- last updated
- Aug 21, 2026
Install
$ npx -y skills add mike-coulbourn/claude-vibes --skill conversion-psychology --agent claude-codeInstalls into .claude/skills of the current project.
Files
Conversion psychology for sponsored content
The core truth
95% of purchasing decisions happen subconsciously, driven by emotions, not logic.
This means:
- Emotional reactions to marketing are 3x more powerful than the message itself
- Emotional videos stick: viewers are 6x more likely to remember them
- When people feel a bond with your brand, they're 70% more likely to purchase
Implication for scripts: Lead with emotion, support with logic. Never the reverse.
Key emotional triggers
1. Joy / Happiness
- Videos evoking positive emotions are 30% more likely to be shared
- Show the transformation, the "after" state
- Create moments of delight or surprise
2. Fear / FOMO
- Can override a person's entire thought process
- "Fear of Missing Out" drives immediate action
- Use ethically: don't manufacture fake fear
3. Nostalgia
- Creates emotional bridge between brand and audience
- "Remember when..." opens emotional connection
- Powerful for lifestyle and wellness products
4. Belonging
- We purchase items to feel accepted
- The need to belong is one of our strongest drives
- "Join 50,000 people who..." triggers belonging
Sponsors
Agent CaffeineSponsoredClose your lid, come back to finished work
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WaxSponsoredBlock anything with supervision, without erasing your iPhonePromote your product hereReach 125k+ visitors monthly
knobsSponsoredSee your site on any phone, any day, in any languageDetails
- Repository
- github.com/mike-coulbourn/claude-vibes
- Category
- Marketing & SEO
- First seen
- Jun 3, 2026
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