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Brand Naming Strategies

mike-coulbourn/claude-vibes

This gives you naming frameworks from the agencies that named Sonos, Siri, and Blackberry. It auto-activates when you're working on brand names, checking domains, or evaluating candidates. The core is Watkins' SMILE & SCRATCH framework (a systematic way to score names on qualities like "legs" and red flags like "spelling challenged"), plus sound symbolism rules, Neumeier's 8 criteria, and the naming matrix that maps descriptive to abstract approaches. It includes the funnel methodology where you generate 1,000+ candidates before narrowing to 5-7 vetted options. Useful if you're stuck between name candidates or need to explain to stakeholders why a name works beyond personal taste.

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12
skills.sh installs
401
GitHub stars
48
last updated
Aug 21, 2026
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Install

$ npx -y skills add mike-coulbourn/claude-vibes --skill brand-naming-strategies --agent claude-code

Installs into .claude/skills of the current project.

Files

Brand Naming Strategies

Quick reference for strategic brand naming using expert methodologies from Lexicon, Eat My Words, Catchword, and Igor.

"A name should make you smile instead of scratch your head. If it makes you scratch your head, scratch it off the list." — Alexandra Watkins

Key statistics

  • 2.5x increase in company value after Emode renamed to Tickle (4 months)
  • 30% traffic increase from name change alone
  • 2 syllables = optimal for memorability
  • 1,000-3,000 candidates needed before finding gems (Lexicon)

The SMILE & SCRATCH framework (Alexandra Watkins)

SMILE: 5 qualities of a great name

SKILL.md on GitHub

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Details

Repository
github.com/mike-coulbourn/claude-vibes
Categories
Code Review & Quality, Data Science & ML, Marketing & SEO
First seen
Jun 3, 2026

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