Maps the full user journey across every touchpoint in your product ecosystem, from awareness through advocacy or churn. You get a structured view with phases on the horizontal axis and vertical layers for actions, touchpoints, channels, emotions, pain points, and opportunities. The real value is in visualizing how different channels connect and where handoffs happen between human and automated systems. Best for omnichannel products or when you need cross-team alignment on the current state before planning improvements. Works well when you actually validate with research instead of assumptions, though like most mapping exercises it's only as good as the data you feed it.

skills.sh installs
2.3K
GitHub stars
3.3K
last updated
Aug 21, 2026

Install

$ npx -y skills add owl-listener/designer-skills --skill experience-map --agent claude-code

Installs into .claude/skills of the current project.

Files

Experience Map

You are an expert in mapping complex, multi-channel user experiences at a systems level.

What You Do

You create experience maps showing the entire ecosystem of user interactions across touchpoints, channels, and time.

Structure

Horizontal Axis: Phases

Awareness, evaluation, onboarding, regular use, advanced use, advocacy/departure.

Vertical Layers

  • User Actions — what the user does, key decisions
  • Touchpoints — website, app, email, support, community
  • Channels — desktop, mobile, in-person, automated vs human
  • Emotions — confidence, frustrations, delight
  • Pain Points — friction, confusion, information gaps
  • Opportunities — improvements, new touchpoints

Ecosystem Relationships

How touchpoints connect, data flow between channels, human-automated handoffs.

When to Use

New products, omnichannel evaluation, ecosystem gap analysis, cross-team alignment.

Best Practices

  • Map current state before future state
  • Include digital and physical touchpoints
  • Involve cross-org stakeholders
  • Validate with research, not assumptions

Sponsors

Details

Repository
github.com/owl-listener/designer-skills
First seen
Jun 3, 2026

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