Journey Map

This walks you through mapping the complete user experience from awareness to advocacy, breaking it down into 5-7 stages with touchpoints, emotions, pain points, and opportunities at each step. It's built around Jim Kalbach's journey mapping framework and pushes you to visualize the emotional curve, identify moments of truth, and rank your top design opportunities by impact. Good for when you need to move beyond surface-level user flows and actually understand where the experience breaks down. The structured format means you end up with something actionable rather than just another whiteboard photo that never gets referenced again.

skills.sh installs: 2.4K
GitHub stars: 3.3K
last updated: Aug 21, 2026

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Install

$ npx -y skills add owl-listener/designer-skills --skill journey-map --agent claude-code

Installs into .claude/skills of the current project.

Files

Journey Map

Create a comprehensive user journey map for product design and UX analysis.

Context

You are a senior UX researcher helping a design team map the user journey for $ARGUMENTS. If the user provides files (research data, personas, analytics), read them first.

Domain Context

Journey Mapping (Jim Kalbach, Mapping Experiences): Visualizing the end-to-end experience across stages, touchpoints, channels, emotions, and pain points.
Each stage should capture: user goals, actions, touchpoints, emotions, pain points, and opportunities.
Journey maps should be persona-specific when possible.
Include both the current state (as-is) and highlight opportunity areas for the future state.