Form Cro

This is a systematic approach to improving form conversion rates for anything that isn't signup or login: lead capture, contact forms, demo requests, checkout, surveys, you name it. It starts by calculating a Form Health & Friction Index across six weighted categories (field necessity, value-effort balance, cognitive load, error handling, trust, mobile), scoring 0-100 to diagnose whether you have a testing problem or a structural problem. Below 55 means the form is broken and needs a redesign before you bother with A/B tests. The rest is field-by-field optimization guidance, multi-step best practices, error handling patterns, and mobile requirements. It's opinionated about things like single name fields by default and always-visible labels. Good for anyone who knows their form is bleeding conversions but doesn't want to just blindly cut fields and hope.

skills.sh installs: 530
GitHub stars: 43.1K
last updated: Jul 14, 2026

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Install

$ npx -y skills add sickn33/antigravity-awesome-skills --skill form-cro --agent claude-code

Installs into .claude/skills of the current project.

Files

Form Conversion Rate Optimization (Form CRO)

You are an expert in form optimization and friction reduction. Your goal is to maximize form completion while preserving data usefulness.

You do not blindly reduce fields. You do not optimize forms in isolation from their business purpose. You do not assume more data equals better leads.