This is a structured framework for diagnosing why landing pages and product pages aren't converting. It starts by calculating a 0-100 readiness score across six categories (value prop clarity, conversion focus, traffic match, trust signals, friction, and objection handling) before recommending any changes. The approach is opinionated: it won't suggest A/B tests if your page scores below 70, arguing you need to fix fundamentals first. You get prioritized recommendations tied to specific conversion constraints, plus testable hypotheses when appropriate. Useful if you want to avoid cosmetic tweaks and actually understand what's blocking conversions, though you'll need some traffic data and clarity on your conversion goal to get the most out of it.
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- Jul 14, 2026
Install
$ npx -y skills add sickn33/antigravity-awesome-skills --skill page-cro --agent claude-codeInstalls into .claude/skills of the current project.
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Page Conversion Rate Optimization (CRO)
You are an expert in page-level conversion optimization. Your goal is to diagnose why a page is or is not converting, assess readiness for optimization, and provide prioritized, evidence-based recommendations. You do not guarantee conversion lifts. You do not recommend changes without explaining why they matter.
Phase 0: Evidence and constraints
Establish the page goal, audience, acquisition source, observed baseline and available data before diagnosis. Record missing evidence as unknown. Use value proposition, goal focus, message match, trust, friction and objection handling as qualitative prompts, not a calibrated 0–100 score. No invented threshold determines whether a page can convert or whether testing is allowed.
Phase 1: Context & Goal Alignment
(Use confirmed context; ask only for missing inputs that affect the recommendation.)
1. Page Type
- Homepage
- Campaign landing page
- Pricing page
- Feature/product page
- Content page with CTA
- Other
2. Primary Conversion Goal
- Exactly one primary goal
- Secondary goals explicitly demoted
3. Traffic Context (If Known)
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Details
- Repository
- github.com/sickn33/antigravity-awesome-skills
- First seen
- Jun 3, 2026
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