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Domain Architecture

When you're deciding how to structure domains across multiple products or brands, this walks you through subfolder vs subdomain vs independent domain with clear tradeoffs. It maps technical choices to brand strategy (Branded House vs House of Brands) and includes a useful decision matrix based on SEO authority sharing, brand independence, and typical use cases. The hub-spoke section is practical if you're running both a company site and separate product domains. It's opinionated in the right way: subfolders usually win for SEO, subdomains need separate effort, independent domains are for truly distinct brands. Good for product teams that have outgrown one domain or are planning a portfolio from scratch.

skills.sh installs
786
GitHub stars
1.1K
last updated
Aug 21, 2026

Install

$ npx -y skills add kostja94/marketing-skills --skill domain-architecture --agent claude-code

Installs into .claude/skills of the current project.

Files

Strategy: Domain Architecture

Guides domain structure decisions for multiple products or brands: subfolder (subdirectory), subdomain, or independent domain. Covers brand architecture (Branded House vs House of Brands) and Hub-Spoke principles when multiple domains coexist. See domain-selection for initial domain choice (Brand/PMD/EMD, TLD); website-structure for single-domain page planning; rebranding-strategy for domain change and migration; multi-domain-brand-seo for brand search optimization.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

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Details

Repository
github.com/kostja94/marketing-skills
Categories
Code Review & Quality, Marketing & SEO
First seen
May 16, 2026

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