Domain Selection

This walks you through picking a domain for a new site: branded versus keyword-heavy, which TLD makes sense for your product, length and readability checks, and defensive registration to avoid squatters. It distinguishes between brand domains like Notion, partial match domains like FlowGPT, and exact match domains like png2jpg.com, with clear tradeoffs on SEO velocity versus long-term equity. The .ai TLD guidance is unexpectedly practical: those domains auto-hyperlink in Excel and Google Sheets, giving you natural backlinks when people mention your product. Good for the initial decision, not for managing multiple domains across a product family or handling a rebrand later.

skills.sh installs: 790
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill domain-selection --agent claude-code

Installs into .claude/skills of the current project.

Files

Strategy: Domain Selection

Guides initial domain choice for a single site: Brand vs Partial Match vs Exact Match domains, TLD selection (.ai, .com, .io), length, readability, history check, and defensive registration. A good domain affects SEO, brand perception, and UX. See domain-architecture when planning for multiple products; rebranding-strategy when changing domain.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Reference: Alignify: Domain SEO – How to Choose SEO-Friendly Domains — detailed guide, AI brand naming, TLD recommendations, rebrand cases.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

SKILL.md on GitHub

Details

Repository: github.com/kostja94/marketing-skills
Category: Marketing & SEO
First seen: May 16, 2026