
Blog Brand
If you've ever hit "write a blog post" and realized Claude has no idea what your brand sounds like or who you're talking to, this is the fix. It generates two files at your project root: BRAND.md captures audience, positioning, editorial rules, competitor differentiators, and topic boundaries. VOICE.md mirrors your persona JSON as readable prose so every downstream skill loads the same context. Run the init interview once, and every blog command after that auto-loads both files. It's the editorial equivalent of a persistent PRODUCT.md. Pairs with blog-persona for the structured JSON, but this is the human-readable layer that actually travels with your prompts.
- skills.sh installs
- 2.6K
- GitHub stars
- 2.7K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add agricidaniel/claude-blog --skill blog-brand --agent claude-codeInstalls into .claude/skills of the current project.
Files
Blog Brand: Durable Editorial Context
Bundled paths below use host Markdown substitution of ${CLAUDE_SKILL_DIR};
it is not an exported shell variable. Resolve them before execution, quote
paths, and refuse nonabsolute overrides. Pass blog_reference_root resolved
from ${CLAUDE_SKILL_DIR}/../blog/references, blog_template_root from
${CLAUDE_SKILL_DIR}/../blog/templates, and needed sibling roots to agents.
Read the main reference orchestration-details.md before loading project
context; pass only its helper-fenced output to downstream agents.
Generates two project-root files that the blog orchestrator auto-loads for supported writing and planning commands when present:
BRAND.md: who the audience is, what the brand stands for, what to never sayVOICE.md: how the brand sounds, structurally and lexically
These are the editorial equivalent of impeccable's PRODUCT.md / DESIGN.md pattern: persistent context that survives across sessions and propagates to every command.
Sponsors
Details
- Repository
- github.com/agricidaniel/claude-blog
- Categories
- Documentation, Automation & Workflows, Marketing & SEO
- First seen
- Jun 11, 2026
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