App Store Optimization

This helps you optimize app store listings by analyzing and improving titles, descriptions, keywords, and screenshots for better discoverability and conversion. You'd use it when launching a new app, refreshing an existing listing that's underperforming, or trying to crack into competitive categories where ranking matters. The approach is straightforward: it reviews your current listing elements and suggests improvements based on ASO best practices. It's genuinely useful if you're not already working with an ASO specialist, though keep in mind that app store algorithms and trends shift constantly, so you'll want to revisit your optimizations regularly rather than treating this as a one-and-done task.

skills.sh installs: 894
GitHub stars: 29.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add alirezarezvani/claude-skills --skill app-store-optimization --agent claude-code

Installs into .claude/skills of the current project.

Files

App Store Optimization (ASO)

Keyword Research Workflow

Discover and evaluate keywords that drive app store visibility.

Workflow: Conduct Keyword Research

Define target audience and core app functions:
- Primary use case (what problem does the app solve)
- Target user demographics
- Competitive category
Generate seed keywords from:
- App features and benefits
- User language (not developer terminology)
- App store autocomplete suggestions
Expand keyword list using:
- Modifiers (free, best, simple)
- Actions (create, track, organize)
- Audiences (for students, for teams, for business)
Evaluate each keyword:
- Search volume (estimated monthly searches)
- Competition (number and quality of ranking apps)
- Relevance (alignment with app function)
Score and prioritize keywords:
- Primary: Title and keyword field (iOS)
- Secondary: Subtitle and short description
- Tertiary: Full description only
Map keywords to metadata locations
Document keyword strategy for tracking
Validation: Keywords scored; placement mapped; no competitor brand names included; no plurals in iOS keyword field