Marketing Strategy Pmm
Develops product positioning, go-to-market strategy, competitive intelligence, and launch plans using frameworks like April Dunford methodology. Use when defining product positioning, planning launches, analyzing competitors, building ICPs, or creating sales enablement materials.
- skills.sh installs
- 868
- GitHub stars
- 29.5K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add alirezarezvani/claude-skills --skill marketing-strategy-pmm --agent claude-codeInstalls into .claude/skills of the current project.
Files
Marketing Strategy & PMM
Product marketing patterns for positioning, GTM strategy, and competitive intelligence.
Table of Contents
- ICP Definition Workflow
- Positioning Development
- Competitive Intelligence
- Product Launch Planning
- Sales Enablement
- International Expansion
- Reference Documentation
ICP Definition Workflow
Define ideal customer profile for targeting:
- Analyze existing customers (top 20% by LTV)
- Identify common firmographics (size, industry, revenue)
- Map technographics (tools, maturity, integrations)
- Document psychographics (pain level, motivation, risk tolerance)
- Define 3-5 buyer personas (economic, technical, user)
- Validate against sales cycle and churn data
- Score prospects A/B/C/D based on ICP fit
- Validation: A-fit customers have lowest churn and fastest close
Firmographics Template
Sponsors
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- Repository
- github.com/alirezarezvani/claude-skills
- Categories
- Data Science & ML, Productivity & Planning, Marketing & SEO, Sales & Marketing, Go
- First seen
- Jun 3, 2026
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