Content Creation

anthropics/knowledge-work-pluginsOfficial

You'll reach for this when you need to ship marketing content fast without staring at a blank page. It gives you structural templates for blog posts, social media, email newsletters, landing pages, press releases, and case studies, plus channel-specific formatting rules and SEO basics. The headline formulas and hook patterns are genuinely useful for getting unstuck. What makes it work is the specificity: it tells you exactly how many words for each section, where to put your keywords, and how to write CTAs that don't sound desperate. It's opinionated about things like reading level and paragraph length, which saves decision fatigue when you're context-switching between technical work and marketing tasks.

skills.sh installs: 5.1K
GitHub stars: 35.3K
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add anthropics/knowledge-work-plugins --skill content-creation --agent claude-code

Installs into .claude/skills of the current project.

Files

Content Creation Skill

Guidelines and frameworks for creating effective marketing content across channels.

Content Type Templates

Blog Post Structure

Headline — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO)
Introduction (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword.
Body sections (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data.
Conclusion (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action.
Meta description — under 160 characters, includes primary keyword, compels the click.