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Email Sequence

This handles the full architecture of drip campaigns, not just individual emails. You get complete copy for each message plus the branching logic, timing rules, exit conditions, and performance benchmarks you'd need to actually ship it. It comes with templates for common flows like onboarding, lead nurture, and win-back, each with recommended email counts and cadences. The real value is that it thinks through sequence strategy first, the narrative arc across all touchpoints, before drafting anything. If you've ever built a nurture flow and realized halfway through that email three doesn't logically follow email two, this forces that thinking up front.

skills.sh installs
3K
GitHub stars
35.3K
last updated
Aug 21, 2026

Install

$ npx -y skills add anthropics/knowledge-work-plugins --skill email-sequence --agent claude-code

Installs into .claude/skills of the current project.

Files

Email Sequence

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Design and draft complete email sequences with full copy, timing, branching logic, and performance benchmarks for any lifecycle or campaign use case.

Trigger

User runs /email-sequence or asks to create, design, build, or draft an email sequence, drip campaign, nurture flow, or onboarding series.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

  1. Sequence type — one of:

    • Onboarding
    • Lead nurture
    • Re-engagement
    • Product launch
    • Event follow-up
    • Upgrade/upsell
    • Win-back
    • Educational drip
  2. Goal — what the sequence should achieve (e.g., activate new users, convert leads to customers, reduce churn, drive event attendance, upsell to a higher tier)

  3. Audience — who receives this sequence, what stage they are at, and any relevant segmentation details (role, industry, behavior triggers, lifecycle stage)

Sponsors

Details

Repository
github.com/anthropics/knowledge-work-plugins
Categories
Testing & QA, Debugging, Sales & Marketing, Design & UI/UX
First seen
May 16, 2026

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