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Email Marketing Bible Skill

If you're building anything that sends email at scale, this loads Claude with 68K words of actual email marketing knowledge from the guy who built SmartrMail. It handles the full stack: writing abandoned cart sequences, debugging why your emails hit spam, auditing deliverability configs like SPF and DMARC, and comparing platforms like Klaviyo versus Mailchimp with real tradeoffs. The 19 industry playbooks mean you get ecommerce advice if you're doing DTC or SaaS tactics if you're B2B, not generic tips. Honestly most useful when you need to move fast on email infrastructure decisions or write conversion-focused copy without becoming an email marketing expert yourself.

skills.sh installs
834
GitHub stars
4
last updated
Jul 14, 2026

Install

$ npx -y skills add aradotso/marketing-skills --skill email-marketing-bible-skill --agent claude-code

Installs into .claude/skills of the current project.

Files

Email Marketing Bible Skill

Skill by ara.so — Marketing Skills collection.

This skill transforms Claude into an email marketing expert with access to 68,000 words of research, 908 sources, 4,798 insights from 44 expert contributors, and 19 industry-specific playbooks. Built by George Hartley (founder of SmartrMail, 28,000 customers).

What This Skill Provides

The Email Marketing Bible is a comprehensive knowledge base covering:

  • Strategy & Automation: Welcome series, abandoned cart, post-purchase, win-back, sunset flows
  • Deliverability: SPF, DKIM, DMARC, BIMI, sender reputation, IP warming, spam filters
  • Copywriting: Subject lines, preview text, body copy, CTAs using proven frameworks (PAS, AIDA, BAB)
  • Segmentation: RFM scoring, engagement tiers, zero-party data, waterfall segmentation
  • Compliance: GDPR, CAN-SPAM, CASL, CCPA, Australian Spam Act
  • Industry Playbooks: 19 vertical-specific strategies (Ecommerce, SaaS, Newsletter, Agency, etc.)
  • Platform Selection: Honest comparisons of Klaviyo, Mailchimp, Kit, beehiiv, Sendlane
  • Design Best Practices: 57 curated email designs with technical implementation notes

Sponsors

Details

Repository
github.com/aradotso/marketing-skills
Category
Marketing & SEO
First seen
Jul 14, 2026

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