Brand Marketing

This applies Disney's 12 animation principles to commercial and marketing video work. You get lookup tables for brand personality motion profiles (luxury runs 500-800ms with minimal bounce, playful uses 300-500ms with overshoot), logo reveal frameworks broken into anticipation/reveal/settle phases, and platform-specific timing guides for everything from TV spots to Instagram stories. The music sync section and timing-to-brand-energy mappings are genuinely useful if you're trying to justify motion decisions to clients. It's basically a translation layer between classic animation theory and the stuff marketing teams actually ask for, like why a SaaS logo should move differently than an energy drink logo.

skills.sh installs: 594
GitHub stars: 146
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add dylantarre/animation-principles --skill brand-marketing --agent claude-code

Installs into .claude/skills of the current project.

Files

Brand Marketing Animation

Apply Disney's 12 animation principles to commercials, advertisements, brand identity, and marketing content.

Quick Reference

Principle	Brand/Marketing Implementation
Squash & Stretch	Product bounce, logo elasticity
Anticipation	Build-up to reveal, suspense
Staging	Product hero shots, focal control
Straight Ahead / Pose to Pose	Story flow vs key moments
Follow Through / Overlapping	Logo elements settle, tagline delay
Slow In / Slow Out	Dramatic reveals, smooth motion
Arc	Sweeping camera, product arcs
Secondary Action	Environment responds to product
Timing	Match brand energy, music sync
Exaggeration	Brand personality amplification
Solid Drawing	Consistent brand identity in motion
Appeal	Memorable, emotionally resonant

Principle Applications

Squash & Stretch: Products can bounce on landing for energy. Logo elements stretch during reveals. Text can have elastic emphasis. Match brand personality—luxury minimal, playful bouncy.

SKILL.md on GitHub