Conversion Copywriting

This is Joanna Wiebe's Copyhackers methodology turned into a systematic workflow. You get a three-part process: research customer language first (the biggest phase), then write using split-screen VOC data transformation, then validate with testing. It includes the 7 Sweeps editing framework and awareness stage mapping. Use it when you need to write landing pages or sales emails that convert and you want a data-driven process instead of guessing. The skill pushes you to mine review sites, support tickets, and customer interviews before writing a single headline. It's opinionated about research coming first, which means more upfront work but copy that actually uses words your customers already say.

skills.sh installs: 711
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill conversion-copywriting --agent claude-code

Installs into .claude/skills of the current project.

Files

Conversion Copywriting - Data-Driven Copy That Converts

Write copy that gets a "yes" using Joanna Wiebe's research-first, Voice of Customer methodology

When to Use This Skill

Writing landing pages, emails, or sales pages that need measurable conversion results
Starting a new copy project and need a systematic process to follow
Struggling with what to write and staring at a blank page
Wanting to prove ROI to clients with data-backed decisions
Improving existing copy through validation and testing
Training yourself or your team on professional copywriting methodology

Methodology Foundation

Aspect	Details
Source	Copyhackers, Copy School
Expert	Joanna Wiebe - Creator of the term "conversion copywriting," founder of Copyhackers
Core Principle	"Conversion copywriting is data-driven copy that gets prospects to say yes. It's a science-based process that determines what to write and how to write it."