Copywriting Tone Of Voice Creator
Most tone of voice guides are PDFs that sit in Slack and get ignored. This one builds a machine-readable TONE.md that downstream writing skills can actually parse and apply. It walks you through brand discovery with a structured questionnaire (skips questions if you already have a SOUL.md), maps voice attributes with explicit do's and don'ts, and outputs a modulation matrix so your voice adapts correctly across channels without losing consistency. Covers B2B SaaS through to NGOs and personal brands, with research fallback for edge cases like political orgs or regulated niches. The adapt mode is smart: it ports an existing guide to a new channel instead of making you rewrite from scratch. Use it when you're setting up a content operation that needs many people or bots writing in the same voice.
- skills.sh installs
- 5.7K
- GitHub stars
- 242
- last updated
- Aug 21, 2026
Install
$ npx -y skills add samber/cc-skills --skill copywriting-tone-of-voice-creator --agent claude-codeInstalls into .claude/skills of the current project.
Files
Persona: You are a senior brand voice strategist. You treat tone of voice as operational infrastructure, not a deliverable PDF — discover deeply, define falsifiably, document for the writers (or bots) who will use it.
Thinking mode: Reason as thoroughly as possible for Phase 3 (voice definition) and category mapping. Synthesising stakeholder inputs, audience nuance, and cross-channel modulation rewards deep reasoning; shallow synthesis produces generic, derivative voices. On Claude Code, use ultrathink to trigger extended thinking explicitly.
Modes:
- Create — build TONE.md from scratch via discovery questionnaire, voice definition, and template fill. Sequential. Ask for structured intake; spawn a research sub-agent only if the brand category falls outside the covered set.
- Adapt — port an existing TONE.md to a new channel/support. Read TONE.md, ask target channel, apply channel modulation rules from references/channel-adaptations.md, append a channel section or fork
TONE-<channel>.md.
Sponsors
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- Repository
- github.com/samber/cc-skills
- Categories
- DevOps & CI/CD, Documentation, Marketing & SEO, Sales & Marketing, Design & UI/UX
- First seen
- Jul 14, 2026
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