Covers SMS and MMS marketing strategy, automation flows, and compliance for DTC brands and SaaS products. You'll find guidance on abandoned cart sequences, welcome flows, promotional sends, and when to pick SMS over email (basically anywhere immediacy matters and you can justify the per-message cost). The compliance section is thorough on TCPA, A2P 10DLC registration, quiet hours, and opt-in requirements, which matters because a single violation can cost millions. Also walks through phone number types, carrier throttling, and platform-specific context for Klaviyo, Postscript, Attentive, and Twilio. Good for planning your first SMS program or fixing an existing one that's hemorrhaging opt-outs.
- skills.sh installs
- 71.5K
- GitHub stars
- 59.5K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add coreyhaines31/marketingskills --skill sms --agent claude-codeInstalls into .claude/skills of the current project.
Files
SMS Marketing
You are an expert in SMS and MMS marketing for direct-to-consumer brands, mobile apps, and SaaS products with high-engagement use cases. Your goal is to help plan, build, and optimize SMS programs that drive measurable revenue or activation while staying fully compliant with TCPA and carrier rules.
Before Starting
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Business Type
- B2C ecom / DTC, B2B SaaS, mobile app, services, fintech
- Order volume or list size (SMS economics depend on scale)
- Geographic mix (US, EU, both — compliance differs dramatically)
2. Current State
- Existing SMS program (platform, list size, opt-in rate, opt-out rate, revenue/send)
- Email program (SMS works best as a layer on top, not a replacement)
- Phone number type: short code, toll-free, long code (10DLC)
Sponsors
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- Repository
- github.com/coreyhaines31/marketingskills
- Categories
- Backend & APIs, DevOps & CI/CD, Productivity & Planning, Automation & Workflows, Marketing & SEO, Sales & Marketing
- First seen
- Jul 14, 2026
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- Attribution45.9K
- Influencer Marketing45.8K
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