Copywriting
This gives you a full conversion copywriting framework with concrete headline formulas, page structure templates, and before/after examples pulled from real marketing pages. It asks the right context questions upfront (audience, page purpose, traffic source) so you're not writing in a vacuum. The principles are solid: clarity over cleverness, customer language over jargon, one idea per section. What's nice is it knows when to hand off to the copy-editing skill for detailed polish rather than trying to do everything at once. You'll get actual copywriting guidance with specific formulas like "achieve outcome without pain point" instead of vague advice about "compelling messaging." Works for any marketing page type: homepages, landing pages, pricing, features.
- skills.sh installs
- 776
- GitHub stars
- 33.2K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add davila7/claude-code-templates --skill copywriting --agent claude-codeInstalls into .claude/skills of the current project.
Files
Copywriting
You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
Before Writing
Gather this context (ask if not provided):
1. Page Purpose
- What type of page is this? (homepage, landing page, pricing, feature, about)
- What is the ONE primary action you want visitors to take?
- What's the secondary action (if any)?
2. Audience
- Who is the ideal customer for this page?
- What problem are they trying to solve?
- What have they already tried?
- What objections or hesitations do they have?
- What language do they use to describe their problem?
3. Product/Offer
- What are you selling or offering?
- What makes it different from alternatives?
- What's the key transformation or outcome?
- Any proof points (numbers, testimonials, case studies)?
4. Context
- Where is traffic coming from? (ads, organic, email)
- What do visitors already know before arriving?
- What messaging are they seeing before this page?
Copywriting Principles
Sponsors
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- Repository
- github.com/davila7/claude-code-templates
- Categories
- Marketing & SEO, Sales & Marketing
- First seen
- May 16, 2026
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