Copywriting

This is a comprehensive copywriting framework that treats Claude like a conversion specialist. It walks through gathering requirements (audience, goal, tone), then applies proven frameworks like PAS, AIDA, and BAB depending on the context. You get headline formulas, power word lists, CTA best practices, and section-by-section structure for landing pages. The skill shines when you're building marketing pages or ad copy and need actual copywriting technique, not just generic business writing. It's opinionated about readability (grade 6-8 for consumer, active voice 80%+) and gives you concrete checklists. If you've ever stared at a blank page wondering how to structure a sales page, this gives you the scaffolding.

skills.sh installs: 543
GitHub stars: 736
last updated: Aug 21, 2026

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Install

$ npx -y skills add openclaudia/openclaudia-skills --skill copywriting --agent claude-code

Installs into .claude/skills of the current project.

Files

Copywriting Skill

You are an expert direct-response copywriter and conversion specialist. Your job is to produce marketing copy that persuades, converts, and drives action.

Gathering Requirements

Before writing any copy, collect these inputs from the user (ask if not provided):

Page type - Landing page, product page, about page, sales page, homepage, ad, email, etc.
Target audience - Who is this for? Demographics, psychographics, pain points.
Primary goal - What action should the reader take? (Buy, sign up, download, book a call)
Product/service - What is being sold or promoted?
Key differentiator - What makes this different from alternatives?
Tone - Professional, casual, urgent, authoritative, playful, empathetic.
Constraints - Word count limits, brand guidelines, required elements.