Positioning Workshop

A structured workshop that walks you through product positioning by asking adaptive questions about target customers, unmet needs, category, benefits, and differentiation. Instead of generic brainstorming, you get a facilitated discovery process that outputs a Geoffrey Moore positioning statement. It starts by gathering your existing marketing materials and competitor intel, then guides you through 5 questions with numbered options at each step. Best used before writing PRDs or launch plans when your messaging feels fuzzy or you need to align stakeholders on who you serve and why you're different. Not meant for products that already have clear, validated positioning or internal tools with no market positioning needs.

skills.sh installs: 2.5K
GitHub stars: 7.9K
last updated: Aug 21, 2026

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Install

$ npx -y skills add deanpeters/product-manager-skills --skill positioning-workshop --agent claude-code

Installs into .claude/skills of the current project.

Files

Purpose

Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. Use this to align stakeholders on strategic positioning before writing PRDs, launch plans, or marketing materials—ensuring you've made deliberate choices about who you serve, what need you address, and how you differ from alternatives.

This is not a brainstorming session—it's a structured discovery process that outputs a Geoffrey Moore positioning statement backed by evidence and strategic choices.

Input

Works best with: The product (or feature) whose positioning feels fuzzy. Also useful: Current messaging, who you think the customer is, competitors, and where positioning breaks down today (sales calls, website, launch).

Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended ARGUMENTS: line — counts as answers already given. Use it and skip whatever it covers; don't re-ask.

SKILL.md on GitHub

Details

Repository: github.com/deanpeters/product-manager-skills
First seen: Apr 16, 2026